Will Ads Be Disruptive or Beneficial to Conversational Commerce?
Ads are being injected into agentic AI conversations hosted by retail chatbots. Is this disruptive, or a mark of progress?
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Are Digital Twins Really That Big of a Turn-Off For Consumers?
One version of the digital twins concept appears to be a major turn-off for consumers. Is the survey data accurate?
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Will Tractor Supply’s All-In Gamble on OpenAI Pay Off?
Tractor Supply is partnering exclusively with OpenAI for its AI tech needs. Is this a smart play from the retailer?
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Do Celebrities Help Boost Holiday Campaigns?
Celebrity holiday ads are en vogue. Do they actually drive sales in 2025?
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What’s Macy’s Turnaround Secret in Notching Sales Victories?
Macy’s is notching several wins as of late. What’s the secret?
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Is Holiday Music Tormenting Retail Associates?
Holiday music is pervasive in shopping malls throughout November and December. Is it too much for retail staff to bear, and does this matter?
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How Can Substitutions Be Improved In Online Grocery?
Substitutions remain a pain point for those dealing in online grocery. How can these be better managed?
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Black Friday 2025: Who Won Traffic, and Why?
Black Friday this year produced a list of winners and losers, according to Placer.ai traffic data. What did the rankings look like?
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Has Maverik Made a Mistake on its Kum & Go Rebrand?
Maverik has completed its rebranding of Kum & Go, folding the stores into its own banner. Was it wise to strip the latter’s branding?
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Is Guilt Messaging the Path To Influencing Consumer Behavior?
A university study has found that telling consumers their returned items will be “kept out of landfills” significantly increases participation in take-back programs for apparel. The researchers from Ohio State University, IESE Business School in Barcelona and Georgetown University noted that take-back programs face low consumer participation, limiting the programs’ long-term viability and effectiveness in…
