Will Scan & Go Users Want To See Display Ads?
Sam’s Club is launching display ads as part of its Scan & Go mobile checkout experience. Why hasn’t self-scan mobile checkout become more pervasive across retail?
Sam’s Club is launching display ads as part of its Scan & Go mobile checkout experience. Why hasn’t self-scan mobile checkout become more pervasive across retail?
Southwest Airlines announced it will move from its traditional open seating model to assigned seating with premium options starting soon. How might this shift affect its brand identity and customer loyalty, given its history of egalitarianism and low fares?
Addressing a social media uproar over skimpy servings, Chipotle said it has recommitted to “generous portions” while admitting that some of its locations were shortchanging customers. Do you see a path for Chipotle to reestablish credibility for ample portions?
Reshop is changing things up when it comes to the refund process by offering instant refunds, bypassing a traditional waiting period that consumers have come to expect. How might instant refunds influence long-term customer loyalty and retail profitability?
Shares of Five Below crashed recently as the sudden deterioration in sales trends and abrupt exit of its CEO Joel Anderson led some analysts to believe the chain’s challenges were related more to internal missteps than external pressures. In a press release issued July 16, Five Below appointed COO Ken Bull interim president and CEO…
GlassesUSA.com has recently announced “Pairfect Match AI,” which is an artificial intelligence technology designed to enhance online eyewear shopping. How might personalized recommendations from AI impact consumer confidence and satisfaction when purchasing eyewear, or other products, online?
Amazon has instituted new return-to-office policies to reduce “coffee badging.” Are you for or against minimum-hour obligations for days when hybrid corporate employees are in office?
The FTC is investigating “surveillance pricing,” where companies use artificial intelligence to set different prices for the same item based on individual customer data. How should regulators craft policies to protect consumers from potential abuses in personalized pricing while still fostering innovation?
A survey from Numerator shows advertising recall from past Olympics is extremely low, while product endorsements by Olympians boast only a moderate influence on purchasing decisions. Do you see the Olympics recovering as an advertising opportunity for brands?
PacSun is taking a bold step with its latest fall campaign, “Better in Baggy,” which spotlights the resurgence of baggy denim and all oversized clothes. Will PacSun help influence and spread the popularity of the baggy style, or is it merely banking on what seems to be a rising trend?