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Pandora has no plans to join Amazon or other marketplaces

Reuters 12/02/2021

Pandora doesn’t see an upside to selling its products on platforms such as Amazon.com when it could invest in its own site and stores. “If you’re a small and unknown brand, marketplaces offer a great opportunity, because they provide you with an audience. I already have an audience,” said Pandora CEO Alexander Lacik.

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