Retail News

Petco opens new concept under its Reddy private label banner

Ad Age 10/29/2021

Petco is opening a new concept store under the banner of the chain’s Reddy private label line of pet products that features apparel, collars, leashes, beds and feeders. The experiential store will offer a “fitting station” for apparel and a “treatery” with whipped cream cups for dogs among its amenities. The store is located in New York’s SoHo neighborhood. The Reddy shop was created for “trend-forward pet parents,” according to Nick Konat, Petco’s chief merchandising officer.

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