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P&G succeeds by getting Americans to trade up during the pandemic

The Wall Street Journal 01/20/2021

Procter & Gamble saw its sales jump in the most recent quarter as it succeeded in getting consumers to buy products like pricier dish detergent and $300 electric toothbrushes. “Consumers are driven to products where they can say, ‘I know that will deliver for me and my family,’” said P&G COO Jon Moeller said.

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