Kollektive / BIBS


Australian Success Story for BIBS Pacifiers
Parents of newborns choose quality baby brand, now available in 700+ Woollies stores

28th June 2023 | Moorabbin, Victoria
Popular Danish baby brand BIBS continues to enthral babies and parents alike, rolling out its best-selling and innovative Night Glow range in close to 720 Woolworths stores nationally.

Celebrity mum Martha Kalifatidis, who headlines the Bonds Baby Search campaign, is among many parents of newborns who’ve made the iconic brand the preferred choice for their little ones. Even Prime Minister Anthony Albanese was snapped holding radio host Kyle Sandilands’ little boy Otto with a BIBS pacifier.

BIBS took out the converted Canstar Blue award named Australia’s BEST dummy by Aussie parents. Against stiff competition, BIBS scored five stars across the board for baby’s ease of use, quality, durability and overall satisfaction. Safe, trusted and loved, BIBS pacifiers have seen dramatic growth worldwide since its inception in Denmark in 1978.
Known for its focus on quality, sustainability and safety, the European brand has created a soothing range that’s widely recommended by midwives.

Local distributor Kollektive manages BIBS from its Melbourne-based operation and is the Australian success story behind the brand. Kollektive’s Founder and Managing Director Melinda Farley comments, “It’s unsurprising to see parents continue to choose quality, trusted products for their children despite tough economic conditions. As demand for BIBS continues to soar we’re delighted to make it easier for parents to conveniently pick up a pack at Woollies across Australia. Although we recognise the need to partner with leading channel partners like Woolworths, we will continue to champion small independent retailers who appreciate the repeat and referral traffic a brand like BIBS brings. Entrepreneurial spirit is in our DNA and we will continue to support our large network of small independent network with continued innovation and agility especially in this evolving and challenging retail environment”