Choices Market brand relaunch: The ‘Heartbeet’ of Healthy Lifestyles
TORONTO, CANADA, August 9, 2023 – Today, Choices Market – BC’s premier destination for local, specialty and organic foods – officially launched a new logo and brand experience. The company’s website, newsletter and supporting communications have been updated with a fresh, contemporary look and feel, built around a striking ‘Heartbeet’ logo.
Customers will also soon enjoy a new store experience, starting with the Parksville, BC, location on Vancouver Island, set to unveil August 31st. The evolution of the brand represents a renewal of Choices Market’s passion for helping customers discover great choices to nourish their body and mind.
While the brand’s new identity represents a departure from the existing look, the essence of Choices Market’s commitment to its customers remains the same. “We’re focused on offering the very best choices of local, organic and specialty food and wellness items,” says Tyler Romano, Choices Market’s Director of Marketing. “This refresh will help reinvigorate our brand – particularly with younger shoppers – while maintaining the values, service and offerings our existing customer base has come to love and expect from us.”
Choices Market collaborated with strategic-creative retail consultancy, Rodmell & Company, to create a new brand essence, identity, store concept, and marketing communications.
“Strategically and creatively, we worked hard to refresh the banner while retaining its authenticity,” said Patrick Rodmell, President at Rodmell & Company. “Choices Market has passion – and their customers are equally passionate about making informed, nutritious choices. We didn’t want to lose sight of that while evolving the brand and making natural and organic products more accessible to all.”
Anchoring the new look is the emphatically bold ‘heartbeet’ icon. The heart symbolizes the retailer’s deeply felt care for the health of its customers, communities, and the environment. The beet represents Choices’ genuine and earthy commitment to promoting fresh, local, organic and specialty foods.
“The logo is, literally, at the heart of the new brand”, says Rodmell. “While not everyone will see the heart in the beet right away, the intent is to draw in the audience, invoke curiousity and engagement. If we can get people talking about the ‘heart in the beet’, that’s a branding home run.”.
ABOUT RODMELL & COMPANY
Rodmell & Company is a strategic-creative retail consultancy headquartered in Toronto, Canada. Since 2012, the company has supported the branding and business goals of retailers in the US, Canada, Latin America and Europe. Together, Rodmell’s partners have served 9 of the top 10 retailers in North America, and over 50 brands from around the world.
For more information, please visit http://www.rodmellandco.com
Or contact:
Birgit Kibbel
Rodmell & Company
birgit.kibbel@rodmellandco.com
647-205-1690
ABOUT CHOICES MARKET
Choices Market is an organic and specialty foods grocer dedicated to helping people discover the best ways to nourish a healthy body and mind. Founded in 1990 by brothers Wayne and Lloyd Lockhart, the Choices Market chain has ten retail locations spanning Metro Vancouver, Fraser Valley and the Okanagan and an industrial kitchen in South Burnaby. The Parksville location will be the company’s 11th store. Choices Market is part of the Pattison Food Group, Canada’s largest Western-based provider of food and health products.
For more information, please visit https://choices.market
Or contact:
Tyler Romano
Director of Marketing
Choices Market
A division of Pattison Food Group Ltd.
tromano@Choices.Market
T: 604.952.2266