Cotti Coffee, founded by Luckin Coffee’s Charles Lu and Jenny Qian, has rapidly expanded since its flagship store’s opening in October 2022, now boasting over 5,000 outlets across 300 cities in five countries. The company has become the fifth-largest coffee brand globally.
The brand emphasizes a comfortable coffee lifestyle and has gained popularity with its “Drink Cotti, Feel Younger” mantra. Cotti Coffee’s success is attributed to its innovative business strategies, robust supply chain capabilities, intelligent digital platform, and exceptional product and service experience.
The company employs a unique partnership approach, focusing on profit-sharing and sustainability. The brand’s focus on flexibility and adaptability has led to both single-store and regional partnership models for international expansion. Cotti Coffee’s integrated coffee bean roasting facility and digital platform enhance its capabilities, while its varied product lineup and innovative drinks cater to evolving consumer preferences.