Rebelstork, North America’s largest recommerce platform for baby gear, welcomes Dorel’s family of trusted brands
Toronto, Nov. 26, 2024 – Rebelstork, the largest returns recommerce platform in North America continues to propel the circular economy by welcoming Dorel Juvenile’s family of brands (Maxi-Cosi, Safety 1stTM, Cosco Kids TM, Tiny Love) to the ReLuvable™ Collective. This exclusive partnership empowers parents to shop sustainably by purchasing opened, never-used items at a fraction of the cost through the Rebelstork marketplace.
“Our partnership with Rebelstork, the only certified B-Corporation in the industry, makes it easier for parents to access our quality, open-box, and overstock products at a more attainable price,” said Cathy Carter, President of Dorel Juvenile, North America. “Our mission is simple—to Care for Precious Life. Partnering with a company that shares our commitment to parents, sustainability, and social responsibility is incredibly important to us. When values align, as ours do with Rebelstork, great things can happen for more families.”
Dorel Juvenile is globally known for their extensive product selection, offering gear at every price point from opening to luxury. Now, through Rebelstork’s platform, families across North America can confidently shop their open-box items from four major brands. Each product undergoes Rebelstork’s rigorous Pinky Promise quality check and is fully vetted before being listed, ensuring quality and reliability.
“This collaboration is more than just a partnership—it’s building on the movement that Rebelstork started in the industry, pushing for more mindful consumption,” said Emily Hosie, Founder and CEO of Rebelstork. “We’re tackling the returns crisis in the baby gear industry head-on, making it easier for families to access high-quality products at a great price while supporting a circular economy.”
Dorel Juvenile joins over 2,500 top brands and retailers on Rebelstork’s marketplace, which diverts more than 12 million pounds of baby gear returns from landfills annually. By giving returned products a second life, Dorel and Rebelstork are helping to make baby gear more affordable and sustainable for future generations.
About Rebelstork:
Rebelstork is on a mission to make Parenting Lighter™, providing premium value for parents and creating a more sustainable world for the next generation. Founded in 2020, Rebelstork is the largest returns recommerce marketplace for baby gear in North America. Female-founded and a certified B-Corporation, Rebelstork was created to empower parents, brands, and retailers to safely and easily participate in the circular economy. Each item is quality-checked, and their proprietary technology ensures the largest assortment of open box and overstock baby gear is diverted away from landfills and into customers’ homes at a fraction of the retail price. For more information, visit rebelstork.com or contact press@rebelstork.com.
About Dorel Juvenile:
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating two distinct businesses in juvenile products and home products. Dorel’s strength lies in the diversity, innovation, and quality of its products, as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Safety 1st and Tiny Love, complemented by regional brands such as BebeConfort, Cosco, Mother’s Choice, and Infanti. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US $1.4 billion and employs approximately 3,900 people in facilities located in twenty-two countries worldwide.