Press Releases

Epsilon Releases Gmail Tabs Study: Aggregated Email Data Finds Gmail Tabs Resulting in Lower Click and Conversion Rates

12/06/2013

Epsilon today released Gmail Tabs: An In-Depth Analysis. The study analyzed seven months of aggregated email data and found that Gmail’s tabbed inbox, which rolled out in May of this year, is negatively impacting how consumers engage with brands in the Gmail inbox.