Press Releases

Generations X, Y Adopt Smartphones as Media Hubs; Tablets Dominate on Long Viewing Sessions


Despite small screen sizes and keyboards, smartphones are the dominant mobile devices of today, particularly among Generations X and Y. Consumers are more likely to use smartphones than tablets for most “mobile”activities measured in a recent GfK study; but tablets do win out when it comes to viewing full TV episodes and other activities where longer time frames and larger screen sizes can be decisive factors.