Press Releases

IRI Point of View Finds Gas Price Fluctuations Fuel Convenience Channel Opportunity

10/09/2013

According to the latest IRI Point of View, “Gas Price Fluctuations Fuel a Convenience Channel Opportunity,” marketers do have the power to use innovative strategies to not only reduce the negative impact of gas prices, but also entice even more shoppers to walk through their doors and put additional items in their baskets.