Nearly One Out of Five U.S. Shoppers (18%) Want to Get Started Returning Gifts and Cashing In on Post-Holiday Sales on Christmas Day; 94% of Shoppers Say Holiday Rush Is No Excuse for a Wait at Checkout

When LoyaltyOne Consulting, a firm specializing in assessing, designing and implementing analytics-driven loyalty and customer experience strategies, asked 1,267 American consumers nationwide in November what they would do if retailers opened for business at 6PM Christmas evening, 18 percent of general population respondents (age 18 to 65 and older) said they would take advantage of the extra time to shop.