Kraft Heinz has unveiled its latest brand, HOMEBAKE 425°/:30, a collection of frozen dishes that can be mixed and matched for over 500 possible menu combinations. All the offerings have been designed to cook together in one standard oven at 425 degrees for 30 minutes, thanks to the proprietary technology in the HOMEBAKE roasting pan and the unique cooking process, making it a first for the industry.
The brand aims to solve the problem of the more than one-third of Americans who are dissatisfied with the end product when cooking homemade dinners. The dishes use quality ingredients and require minimal clean-up, making it a convenient and satisfying option for busy consumers.
The product is rolling out in major retailers nationwide, with further expansion planned for 2023.