Paramount Consumer Products, the licensing arm of global media and entertainment company Paramount, has been announced as the official sponsor of the Press Center at Toy Fair® 2023. Organized by The Toy Association, the event is set to showcase the latest trends and innovations in the toy, play, and youth entertainment industries.
The sponsorship highlights the anticipation surrounding Toy Fair, with Paramount’s involvement underscoring the event’s significance within the industry. The fair, taking place from Sept. 30 to Oct. 3 in New York City, is expected to draw thousands of attendees and offer a platform for the unveiling of new products, trends, and partnerships.