Press Releases

RetailNext and University of Chicago Business School Partner to Deeply Examine Shopping Behavior

05/21/2012

RetailNext, the leader in comprehensive in-store analytics, and faculty from The University of Chicago Booth School of Business, today announced that they have teamed to more deeply examine shopping and purchasing behavior in retail stores. By examining the full path to purchase in a more granular fashion, the organizations expect to provide a deeper understanding of retail decision drivers.