AI Playlist Creator instantly crafts 6 to 24-hour playlists from Soundtrack’s catalog of more than 100 million commercially licensed songs
LOS ANGELES and STOCKHOLM, Nov. 27, 2024— Soundtrack Technologies (Soundtrack), the global leader in music streaming for business, launched its AI Playlist Creator to help retailers create an immersive and elevated holiday shopping experience through music.
Curating playlists tailored to business needs and to cover operating hours can be a challenge, especially during the holidays when traditional tunes are on repeat. Soundtrack’s AI Playlist Creator solves this problem by instantly crafting 6 to 24-hour-long playlists based on a simple prompt describing business type, atmosphere, location and target audience.
“An essential part of a multi-sensory customer experience to drive foot traffic is at the cross-section of merchandising and music,” said Ola Sars, co-founder and CEO of Soundtrack. “Almost 85% of shoppers notice the background music in stores, making it a powerful tool when leveraged correctly. Holiday music has the power to evoke emotions and influence shopping behavior, but it requires a careful balance to keep both customers and staff happy.”
Ready-made playlists, generated from Soundtrack’s catalog of more than 100 million commercially licensed songs, allow businesses to access an expansive selection of both holiday and non-holiday music. Businesses can pre-schedule music throughout the day— from mellow morning tunes to upbeat evening hits—via the Soundtrack app. Teams can even collaborate on music selection using the app.
“Our platform combines a decade of music intelligence with AI to offer a next-generation solution for business owners,” said Omar Marzouk, VP of Music Experience at Soundtrack. “The AI Playlist Creator empowers brands to connect with their audiences on an emotional level, without the tedious work of manual curation.”
For more information about Soundtrack’s AI Playlist Creator and to sign up for a free trial, visit soundtrackyourbrand.com/ai-playlist-creator.
About Soundtrack
Soundtrack Technologies (Soundtrack) is the leading provider of music streaming for business. Founded in 2013 by Ola Sars in collaboration with Spotify, today Soundtrack powers over 80,000 businesses in 74 countries, including restaurants, hotels, bars, cafes, retail stores, spas, and corporate offices, with its catalog of 100+ million tracks cleared for commercial use. Key platform features include multi-zone control, scheduling, an explicit lyric filter, and the world’s first AI-powered playlist creator for businesses. Soundtrack delivers a premium, legal music offering to companies of all sizes, including Uniqlo, Joe & The Juice, Aesop and Tag Heuer. Learn more at soundtrack.io or follow @soundtrack.io on social media.