Press Releases

SUPERVALU Selects Precima, a LoyaltyOne Analytics Solution to Develop a Customer Segmentation Strategy

08/28/2012

LoyaltyOne announced today that SUPERVALU has agreed to use its Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation. The U.S. grocer expects this will strengthen and expand its customer-driven marketing, merchandising and operations strategies.