Williams-Sonoma, Inc., the renowned home retailer, has announced the launch of a new brand called GreenRow.
The brand focuses on utilizing sustainable materials and manufacturing practices to create vintage-inspired, heirloom quality products. The initial assortment includes furniture for living, bedroom, and dining spaces, as well as rugs, bedding, bath items, baby products, lighting, pillows, throws, curtains, table linens, dinnerware, and décor. GreenRow aims to fill a white space within the company’s portfolio and reflects its commitment to sustainability.
Led by Jaimee Seabury, the Vice President of Strategy and Business Development, the GreenRow team collaborated closely with craftspeople globally to design and develop the products. Sustainability is at the core of GreenRow, with every product supporting one of Williams-Sonoma, Inc.’s social or environmental initiatives and employing low-impact materials and sustainable manufacturing practices. GreenRow has also partnered with third-party organizations to certify its products against industry-leading standards. Customers purchasing solid wood furniture from GreenRow will participate in the company’s tree planting program.
The launch of GreenRow demonstrates Williams-Sonoma, Inc.’s innovation and dedication to creating inspiring products while prioritizing sustainability.