Press Releases

Wrangler® Once Again the Official Denim Sponsor of the Academy of Country Music Awards and the Academy of Country Music


Global denim brand Wrangler has announced a multi-year sponsorship of the Academy of Country Music (ACM) Awards and the Academy itself. In line with the Academy’s mission to support emerging country artists, Wrangler will produce a digital video series highlighting the journeys of the ACM New Male and New Female Artist of the Year nominees. Wrangler’s collaboration with the Academy reinforces its longstanding association with the country music industry, and the brand aims to elevate and amplify the voices of up-and-coming artists across the nation.

The partnership follows the recent nominations of Wrangler endorsees Jon Pardi and Cody Johnson, as well as a collaboration with country artist Lainey Wilson. Wrangler is also sponsoring Black Opry, a platform for Black artists in country, americana, blues, and folk genres.

As the official denim sponsor of the ACM Awards, Wrangler encourages fans to express their passion and individuality through music and fashion. For more information, visit and follow @wrangler and @wranglernetwork.