Real people are caught between short sellers and investors driving stock prices up

February 8, 2021

While coverage has focused on the money lost by hedge funds betting on companies to underperform as individual investors drive up the prices of stocks such as GameStop, the reality is that real people well below the c-suite are affected by the tumult. Bed Bath & Beyond is the latest retailer to become part of the trading craze that is partially attributed to a new executive team, consumer trends driven by the pandemic that are favorable to the business and the expectation that the chain will be in better shape when life returns somewhat to a sense of normalcy. It’s also being affected a la GameStop by a reaction to short sellers betting on the retailer to lose.

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