Sally Beauty launches colorful new campaign on TikTok

June 4, 2021

Sally Beauty has seen significant growth in its sales of vivid hair color products. The beauty brand and retailer has launched a TikTok marketing campaign to promote bright blue, green, pink, purple and other colors as having a place in the mainstream. “The office is changing. Life is changing. Work is changing. … It was happening before and the pandemic gave it a kick in the butt,” said CEO Christian Brickman.

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