Retail News

Sally Beauty launches colorful new campaign on TikTok

CNBC 06/04/2021

Sally Beauty has seen significant growth in its sales of vivid hair color products. The beauty brand and retailer has launched a TikTok marketing campaign to promote bright blue, green, pink, purple and other colors as having a place in the mainstream. “The office is changing. Life is changing. Work is changing. … It was happening before and the pandemic gave it a kick in the butt,” said CEO Christian Brickman.

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