Searches turn up troubling results for struggling retailers
February 21, 2020
Is there a correlation between a reduction in the number of online searches for a retailer and its business performance? Evidence from SEMrush suggests that it may be true. Retailers, including American Apparel, Kmart, Foot Locker, Kmart, Michael Kors, Sears and Toys “R” Us, have seen searches for their brand name fall significantly over the past three years.
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