Shares of Meta spike on news of strong Oculus holiday sales

December 28, 2021

Investors were apparently impressed with a KeyBanc analyst report showing that the Oculus app had suddenly jumped to top ranking in the entertainment category in Apple’s app store, indicating that the VR headset owned by Meta (Facebook) was a popular holiday gift — perhaps further indicating that Meta’s marketing for The Metaverse made an impact with consumers.

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