Slim Jim looks for its place in new jerky category
November 17, 2016
Jerky isn’t just for cowboys anymore as evidenced by the $45.9 billion U.S. savory snack category, according to Euromonitor. Conagra Brands CEO Sean Connolly recently spoke about his company’s Slim Jim brand as needing to “grow up” to meet the needs of younger and more taste adventurous consumers. Slim Jim sales are expected to reach $575 million this year, up 35 percent over the past four years.
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