Retail News

Snapchat’s new AR acquisition could add a new dimension to retailer messaging

CNBC 12/27/2016

Snapchat’s parent company, Snap Inc., has acquired Cimagine Media, an Israeli augmented reality start-up whose software gives users the ability to see what products look like in store environments. Shapchat has been tight-lipped about the acquisition. The fast-rising social platform has recently been challenged by a similar self-destructing messaging feature recently introduced by Instagram.

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