Spotting the Good Relationships Key to Effective Marketing

April 9, 2004

Guest contributor

Grey Interactive’s Matthew Syrett sees many relationship marketing programs failing due to poor execution, and often a misinterpretation of why consumers have entered the relationship to begin with.

Recent News

Spotting the Good Relationships Key to Effective Marketing

April 9, 2004

Guest contributor

Grey Interactive’s Matthew Syrett sees many relationship marketing programs failing due to poor execution, and often a misinterpretation of why consumers have entered the relationship to begin with.

Recent News