Southwest Airlines News

Southwest Airlines Introduces 12 Routes — And Some May Look Familiar

Southwest Airlines Bans Active Portable Chargers on Flights, Unless They’re ‘in Plain Sight,’ Due to Fire Risk

Southwest Airlines is banning portable chargers and battery banks from being stored in carry-on luggage while active.

Southwest Airlines Cutting Flights Due to Economic Uncertainty

Southwest Airlines Cutting Flights Due to Economic Uncertainty

Southwest Airlines won’t be flying to as many places.

Southwest Airlines Firing Nearly 1,800 Employees Beginning April 22

Southwest Airlines Is Firing Nearly 1,800 Employees Beginning April 22

Southwest Airlines is cutting back its employees.

Southwest Airlines Doubles Down on 'No More Free Bags' Policy

Fitch Issues ‘Negative Outlook’ as Southwest Airlines Faces Passenger Pushback Over Bag Fees

Southwest Airlines still won’t give customers free bags.

Southwest Airlines Introduces 12 Routes — And Some May Look Familiar

Southwest Airlines Introduces 12 Routes — And Some May Look Familiar

Southwest Airlines has plenty of new (and old) places to travel to.

Southwest Airlines Sued by City of Oakland for Allegedly Withholding Paid Time Off

Southwest Airlines Ditches Its Free Checked Bag Policy: ‘Bags Fly Free’ No More

Those looking to book a flight with Southwest Airlines may be in for a bit of a shock in the near future.

Southwest Airlines To Close Down 2 Bases in Texas & Florida. Here Are The Details.

Southwest Airlines To Close Down 2 Crew Bases in Texas & Florida. Here Are the Details

Southwest Airlines continues its downsizing efforts.

American Airlines Employees Placed On Leave After Racial Discrimination Lawsuit

American Airlines Flight Forced To Abort Landing To Prevent Collision With Departing Aircraft at Reagan National Airport

Both American Airlines and Southwest Airlines faced aborted landings out of safety concerns on Feb. 25.

southwest airlines jet taking off

Southwest Airlines Is Slashing 1,750 Corporate Jobs To Cut Costs

Southwest Airlines is laying off 15% of its workforce.

Southwest Airlines is Offering Buyouts in 18 Markets. Here's What to Know.

Southwest Airlines Is Offering Buyouts in 18 Markets. Here’s What To Know

Southwest Airlines is cutting back on its workforce.

Southwest Airlines Sued by City of Oakland for Allegedly Withholding Paid Time Off

Southwest Airlines Sued by City of Oakland for Allegedly Withholding Paid Time Off

Southwest Airlines allegedly “retaliated” against employees who wanted PTO.

Southwest Airlines brings back companion pass.

Southwest Airlines Brings Back Companion Pass BOGO Promotion

Its BOGO time at Southwest, so pick the person you want to take that free flight with.

Southwest plane

Will Assigned Seating Hurt Southwest Airlines?

Southwest Airlines announced it will move from its traditional open seating model to assigned seating with premium options starting soon. How might this shift affect its brand identity and customer loyalty, given its history of egalitarianism and low fares?

Southwest Airlines plane

Southwest Airlines To Do Away With Open Seating

Southwest has had open seating since its inception 53 years ago, but the company explained that “preferences have evolved with more customers taking longer flights where a seat assignment is preferred.”

Elliott Investment Sinks $2B in Southwest, Pushes for Change

Elliott Investment Sinks $2B in Southwest Airlines, Pushes for Change

The activist investment firm has put major money into Southwest Airlines.

Southwest Boeing plane

Southwest Airlines Will Now Appear in Google Flights Searches

Passengers can find flights for the popular airline on the Google Flights search aggregator.

Plane on runway

JetBlue and Southwest Airlines Collision Narrowly Avoided at Reagan National Airport

An air traffic controller instructed one plane to cross the runway at the same time a second plane was taking off.

Southwest Airlines To Begin Offering Red-Eye Flights

The flights should commence in two years.

Should marketers keep masks out of commercials?

Should marketers keep masks out of commercials?

Face coverings may be part of the new normal, but not many commercials are showing people wearing masks. One reason may be wanting to keep the messaging focused on more upbeat themes. Would you generally encourage or discourage advertisers from showing people with masks in commercials?

BrainTrust Query: Listening to Your Customers in an Always-on, Always-Connected World

In an always-on, always-connected world, it is becoming a nasty little habit for many business people to buy into the notion that we have to be everywhere, communicate in every channel and never slow the cadence enough to hear what’s around us. Is periodically turning off beneficial for companies as well as people? How do you personally manage the “always-on, always-connected” temptation?

Creating a ‘Wow’ Shopping Experience

While rare at retail, a “WOW” shopping experience generates four times the word-of-mouth than a problem experience, according a survey from Verde Group and Wharton. The survey showed that customers receiving an especially positive experience are likely to tell seven other people on average about the experience…. Is it practical to train or inspire sales associates to create “WOW” shopping experiences?

Southwest Extends Loyalty

After extensive research and Rapid Rewards Member polling revealed that what flyers wanted were more time to earn credits and no system-wide blackout dates for Award travel, members of Southwest Airlines’ Rapid Rewards frequent flyer program now have 24 months instead of the current 12 months to earn credits for free travel. And, as of Feb. 10, 2006, the carrier will remove system-wide blackout dates. What can retailers do to make an existing loyalty award programs work better for them and their customers?

Love American Business Style

Increasingly, we hear people saying they have no life, but no shortage of work to do. This all work and almost no play lifestyle leaves many with few options when it comes to developing a social life. What are your thoughts on the business implication of workplace romances?