TikTok Shop is now the UK’s fourth-largest beauty retailer, with one product sold every second. How do you think platforms like TikTok Shop will change the way we discover and buy products in the next five years?

Rita’s Italian Ice is getting in on a viral social media craze.

If you’ve been doomscrolling through TikTok over the past month or so, you may have encountered the now-viral videos of behind-the-scenes looks at various Chinese factory processes. Could these videos harm sales and damage brand reputation with U.S. consumers?

Amazon has reportedly landed among the suitors to acquire TikTok. Does this potential acquisition make sense?

Apple and Google returned TikTok to app stores after reassurances they won’t be penalized.

The TikTok ban will take effect shortly if the sale doesn’t take place.

According to a survey of over 1,100 U.S. adults who watch TikTok videos, 55% have already found ideas for holiday gifts this year while scrolling on the social platform. Are online shoppable videos the future of gift discovery?

Lowe’s has seen its free $150 mystery bucket go viral on TikTok.

A number of recent surveys confirm that social media has become the go-to place for Gen Zers looking for holiday gifts. Will Gen Zers continue to leverage social media platforms and influencers to guide their purchase decisions as they age?

In-N-Out Burger has been the subject of a viral TikTok trend, and the owner of the popular fast-food restaurant has had enough of the monkeying around.

Since Meta introduced its short-form video feature Reels on Instagram in 2020, it has been in a fierce battle with TikTok for users’ engagement. However, two recent studies indicate that Reels are gaining traction and capturing the spotlight among social media enthusiasts.

TikTok claims that they are working with the FTC.

TikTok is reportedly preparing to axe large portions of its operations and marketing staff, as informed by current employees briefed on the matter.

TikTok is experimenting with allowing certain users to upload longer videos, extending up to 60 minutes in duration.

According to new evidence, TikTok might be finding ways to bypass Apple App Store fees.

After Congress passed a potential TikTok ban, TikTokers expressed growing worry over the “devastating” impact it would have on their careers.

ByteDance, the parent company of TikTok, saw a 60% spike in revenue last year.

In a bid to beat rival platforms like Instagram and TikTok, YouTube has revealed that numerous creators are now monetizing their short videos on the platform and earning a sizable paycheck.

Today marked a significant stride in the halls of the United States House of Representatives as they rallied behind a bipartisan effort to push forth a bill targeting the operations of TikTok within the nation’s borders. If the ban passes, what strategies can retailers adopt to mitigate the impact on their marketing efforts and customer engagement?

The digital music giant Spotify is integrating music videos into its mobile and desktop applications in select countries across the globe.

The United States House of Representatives has passed a bipartisan bill aimed at banning TikTok in the United States. Now the bill moves to the Senate, and if it passes, it will force TikTok’s Chinese owner to sell the popular video app, or else it will be banned in the U.S.

TikTok has announced that it would be getting a new leader for its global trust and safety unit.

Universal Music Group has announced that it is pulling its music from TikTok. To what extent does the traditional music industry need to re-evaluate its approach toward music licensing in the context of the burgeoning social media landscape?

Universal Music Group (UMG), which represents popular artists such as Taylor Swift, Billie Eilish, Bad Bunny, Alicia Keys, Drake, and many more, says it will be taking down its music from TikTok.

The term gives a trendy name to an old concept, penny pinching.

A law in Ohio governing the social media accounts of kids may be breaching the First Amendment in “breathtakingly blunt” ways, and a federal judge has ruled that it cannot take effect next week as initially planned.

Throughout 2023, employee attitudes at the workplace underwent a significant shift, as seen in TikTok trends and social media buzz. How can organizational leaders reconcile the emerging employee wellness trends with the pressure to meet business requirements and maintain high productivity levels?

A recent Harvard study has found that social media companies have collectively made over $11 billion in U.S. advertising revenue from minors.

Savvy TikTokers are sharing ingenious methods to score discounted Starbucks beverages using the chain’s mobile app. For instance, a University of…

The TikTok trend known as “girl math” is playfully reshaping spending habits, with female TikTokers humorously rationalizing their purchases. In this…

TikTok’s e-commerce platform, Shop, has seen a surge in popularity, with unusual items like pickle-jar sweatshirts gaining immense traction. Jessica Slone,…

TikTok is gearing up for a month-long holiday discount extravaganza, with plans to subsidize discounts of up to 50% to encourage seller participation in its Black Friday program. Will other retailers fire back with the same tactic, or do they need to do something different?

TikTok is ending its online retail operations in Indonesia to adhere to a recent government ban on e-commerce transactions via social…

TikTok is set to subsidize discounts of up to 50% for sellers on its newly launched TikTok Shop, a move aimed…

TikTok’s e-commerce platform, TikTok Shop, is cracking down on merchants who sell homemade food items, including freeze-dried candies, chamoy gummies, and…

Retailers like Kroger and Walgreens have introduced digital screens on cooler doors to display advertisements and update inventory in real time….

Several Chinese brands have successfully established themselves in the global market, disrupting industry leaders and overcoming biases associated with Chinese-made goods….

The trend of “girl math” is emerging as a way for consumers to justify luxury purchases by breaking down the price…

The back-to-college spending boom is expected to drive increased sales for retailers this fall, with college students and their families projected…

A Burger King worker, Kevin Ford, who went viral on TikTok for his 27 years of never missing a day of…

TikTok is reportedly preparing to capitalize on its social commerce success with a marketplace that could launch as soon as early August. What are the biggest challenges TikTok needs to address to fully make the leap from a social commerce platform to a major U.S. retailer in its own right?

Shark Tank investor Kevin O’Leary expresses optimism about TikTok’s livestreaming capabilities, which have sent a “shockwave through the Shark Tank community.”…

As TikTok continues to dominate the social media landscape, the platform is enticing creators and influencers to stay loyal by launching…

El hashtag #GrimaceShake ha acumulado más de 2.700 millones de visitas en TikTok desde el 12 de junio, cuando McDonald’s puso a la venta una edición especial de batidos con sabor a bayas.

The #GrimaceShake hashtag has amassed over 2.7 billion views on TikTok since June 12 when McDonald’s released a special-edition berry-flavored shake.

McDonald’s denies planting the viral “Grimace Shake” TikTok trend, which involved users faking injury or death after drinking the limited-edition Grimace…

Unilever announced a partnership with TikTok, based around the platform’s cleaning community  #CleanTok, that aims to tap into a growing trend of “GenZs who see staying home and cleaning as the new going out.”

TikTok is testing a dedicated in-app social-shopping section, “Trendy Beat,” in the UK to showcase products trending on videos on the app directly sold by TikTok’s parent, ByteDance.

The brains behind brands are getting more personal with their fans and customers on TikTok.

TikTok has been the most downloaded app in the U.S. for three years running. It is also on its way out of Montana at the end of 2023 unless a legal case can be made to throw out a ban (SB 419) signed into law earlier this week by that state’s governor.