The Darryl Makes Cookies Brand by Legendary Hip-Hop Icon From Run-DMC Is Here

A new confection has entered the market called “Darryl Makes Cookies,” and it stands out with a positive message backed by one of the most legendary and iconic music artists of all time. From the hip-hop trio Run-DMC, Darryl “D.M.C.” McDaniels was interviewed by Dominick Miserandino, CEO of RetailWire, during the 15th annual SuperSaturday event held by RetailROI.

At the start of their discussion, Dominick first asked Darryl about the “why” of his new cookie brand, and Darryl responded: “I’m always doing something with families and kids. I do a lot of work with foster care and adoption… Most importantly, I like to do nice things that make people smile.”

Darryl went on to explain how his idea started after realizing how “with cookies, you could have a grandmother, grandfather, and the whole family with the kids, all together.” Being able to bring together people of all generations resonated deeply with him. Furthermore, over the years, he also noticed how at events, “whether it’s a movie, whether it’s a conference like this, whether it’s a business meeting, there’s always a craft table” with junk food like cookies.

Soon after that, he put two and two together, and “Darryl Makes Cookies” was born from a spark of creativity and inspiration. After connecting with the business owner of Tonnie’s Minis bakeries in New Jersey, the brand came to fruition.

The package description for these cookies states, “Discover pure bliss with our signature chocolate chip cookies, meticulously crafted to perfection. Each bite is a harmonious symphony of rich, velvety chocolate and buttery, golden-brown cookie dough. Baked fresh daily, our cookies boast a tantalizing aroma that beckons you to experience their soft, chewy center and delicately crisp edges.”

But these aren’t just any regular old cookies. They’re born from the spirit of Darryl’s legacy. He explained how his music was rooted in the notion that “there’s no such thing as a generation gap. It’s an information gap.” While he has already achieved his dreams through his hip-hop music, his Darryl Makes Cookies brand continues to expand his music’s positive message and address critical social issues.

“We listened to the elders. And we made records speaking to our generation by utilizing the elders’ information because you have that whole thing where all the young people don’t listen to the old people and the old people think the young people don’t know enough. I wanna change that. If you sit down and break bread or eat some cookies with a kid, you realize that you have more in common than you have that’s not in common.”

Darryl McDaniels

When Darryl started making hip-hop music, he explained, “I wasn’t making my raps to impress my 16-year-old friend. I was making my raps so the teachers and the educators and the elders could say, ‘Young man, this is brilliant what you want to do.’ We had an unwritten rule about being responsible. And we also had an unwritten rule about bringing the generations together.”

Darryl’s most important message is about influencing and inspiring kids to pursue goals and dreams. He elaborated, “I had to tell kids the other day, you so good at doing negative stuff, running around selling drugs, shooting at the other gangs and stuff like that. What if you put that same energy into doing something positive? And nobody had never said that… That means you could be good at doing anything, but you choose that, and it’s not getting you nowhere. So now what these cookies represent is, don’t be ashamed of who you are.”

He went on to explain, “My cookie company isn’t a business for me. My cookie company is an opportunity. I can hire kids that want to bake. I can hire kids that want to run business and do management.”

For kids who want to be famous like him, he wants to show that they don’t have to sing to get there. “It’s not about being like me. What is it that you want to do?” he said, mentioning that doctors, lawyers, creators, and cooks can all be successful. “I’m trying to let the kids know, you don’t got to sell drugs, lie, cheat, steal, and rob to get the private jet. You could be sitting on a jet right next to Rihanna without singing. So my cookies [are] just another representation.”

With a historical legacy born from hip-hop combined with a positive message, these could very well be the “koolest cookies in the universe.”