Ulta Beauty puts diversity at heart of growth strategy
March 22, 2022
Ulta Beauty has succeeded by providing a wide variety of beauty and wellness products. At the heart of its current strategy is making sure that selection includes products for women of all skin colors. Ulta is a signatory to the Fifteen Percent Pledge, which is its commitment to dedicating at least 15 percent of it shelf space to Black-owned brands.
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