Under Armour gets caught in political flap

February 9, 2017

The athletic wear and gear brand took some heat in social media circles and from one of its key brand ambassadors, Stephen Curry of the Golden State Warriors, after a CNBC interview with CEO Kevin Plank during which he praised Donald Trump for being pro-business. Mr. Plank was critical, however, of Mr. Trump’s support for a border adjustable tax, which would raise the price of imports into the U.S. Following the interview, Under Armour said its actions were non-political and that it supports an “inclusive immigration policy” and tax reform.

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