Verizon’s Use of Ethnicity in Ads Appeals to Mass Market

April 27, 2004

Guest contributor

Seth Stevenson of Slate reviews a new TV ad and comments on the casting of a mixed-race couple as Verizon’s “mass market family.”

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Verizon’s Use of Ethnicity in Ads Appeals to Mass Market

April 27, 2004

Guest contributor

Seth Stevenson of Slate reviews a new TV ad and comments on the casting of a mixed-race couple as Verizon’s “mass market family.”

Recent News

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