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Shares of Warby Parker were selling more than 30 percent higher than the company’s opening price based on the consumer-direct eyewear brand’s growth potential. “What a lot of people don’t realize is how big the optical business is. It’s $140 billion. Here in the U.S. we’re about one percent market share,” said co-founder Neil Blumenthal. “We still believe we’re in the first inning here.”

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