Whole Foods Is Attracting Extreme Couponers Who Are Sharing Tips on TikTok for Saving Money at the Supermarket Once Known as ‘Whole Paycheck’

Extreme couponers are turning their attention to Whole Foods, sharing money-saving tips on TikTok. TikTok users are combining savings from their Amazon Prime accounts with coupons from third-party apps like Ibotta to significantly reduce their grocery bills at Whole Foods. The supermarket, known for its high-end products, has been working to shed its “whole paycheck” reputation by cutting prices and seeking better deals from suppliers, but extreme couponers are finding ways to save even more on their purchases.