Jose Cuervo serves up tequila in the metaverse
March 29, 2022
Jose Cuervo is opening its first virtual distillery, which include non-fungible tokens. “Cuervo is no stranger to bringing tequila to places it’s never gone before — we were given the first license to distill in Tequila, Jalisco where the Cuervo family created the national spirit over 260 years ago, and still produces it today in Latin America’s oldest distillery,” said Lander Otegui, senior vice president of marketing at Proximo Spirits.
Recent News
Apple Is Developing Chips for AI Software in Data Centers, According to Reports
According to a report from the Wall Street Journal, Apple has been working on chips designed to power artificial intelligence software within data centers.
FAA Launches New Boeing Probe, 787 Dreamliners Under Fire
Beleaguered Boeing continues to face federal woes, this time for its 787 Dreamliners.
Emotion Emerges as a Key Brand Value Measure in 2024
In 2024, CMOs are making measurable brand value their top priority, with emotion taking on a significant role in this assessment.
Hy-Vee Recalls Cream Cheese, Cookies & Cream for Salmonella Outbreak
Hy-Vee has issued a voluntary recall of two products due to a potential Salmonella outbreak.