RFK Jr.
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March 10, 2025

Will RFK Jr. Be Good or Bad for US Grocery?

Referencing recently appointed Health and Human Services Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” campaign, Steak ‘n Shake announced in late February that locations across several states have transitioned away from using seed oils in their shoestring fries.

Steak ‘n Shake’s COO, Daniel Edwards, told “Fox & Friends” that CEO Sardar Biglari had cherished fries cooked in beef tallow as a child in Europe and a supplier was finally able to make the switch for taste reasons, although the move was also partly tied to health. Steak ‘n Shake broke the news on X with a post declaring, “By March 1 ALL locations. Fries will be RFK’d!”

“Congratulations @SteaknShake for being the first national fast-food chain to begin the transition away from seed oils,” Kennedy tweeted in a since-deleted post, as reported by Politico. “Thanks for leadership in the crusade to Make America Healthy Again.”

Kennedy’s appointment to lead the Health and Human Services has drawn significant outrage across pharmaceutical and medical communities given his long record of vaccine hesitancy and his skepticism of scientific research on infectious diseases. However, his health platform also involves reimagining America’s diet, including a nutrition-based approach to disease prevention.

“Americans’ overall health is in grievous condition. Over 70% of adults and a third of children are overweight or obese. Diabetes is 10 times more prevalent than it was during the 1960s. Cancer among young people is rising by 1% or 2% a year. Autoimmune diseases, neurodevelopmental disorders, Alzheimer’s, asthma, ADHD, depression, addiction, and a host of other physical and mental health conditions are all on the rise, some of them exponentially,” Kennedy said in opening comments in his often-heated Senate Finance Committee confirmation hearing on Jan. 29.

He added, “We will make sure our tax dollars support healthy foods. We will scrutinize the chemical additives in our food supply. We will remove financial conflicts of interest from our agencies. We will create an honest, unbiased, gold-standard science at HHS, accountable to the president, to Congress, and to the American people. We will reverse the chronic disease epidemic and put the nation back on the road to good health.”

Kennedy has long crusaded for remaking the American food system, embracing scientifically dubious theories about seed oils typically used for fried foods, even though the American Heart Association has said there is “no reason” to avoid them. Other controversial food issues the former Democrat has singled out include fluoride in drinking water, which he says should be banned altogether, and raw milk, which he believes has health benefits despite the increased risk of bacterial contamination.

A broader aim in Kennedy’s reform plan that has found support from health experts, lawmakers, and concerned consumers alike — including some Democrats — is eradicating junk food.

At his confirmation hearing, Kennedy claimed the increased intake of “highly chemical-intensive processed foods” was the “primary culprit” behind chronic diseases plaguing many Americans, including autoimmune diseases and obesity. He promised, “We need to fix our food supply, and that’s the No. 1 thing.”

Kennedy has pledged to remove processed foods from school lunches, restrict certain food additives such as dyes in cereal, shift federal agricultural subsidies away from commodity crops widely used in ultra-processed foods, and place limits on which products consumers can buy with government food aid.

Ultra-processed food — including ice cream, candy, soda, and chips but also seemingly “healthy” foods like whole grain breads, breakfast cereals, flavored yogurts, and plant milks — makes up 73% of the U.S. food supply.

In a switch, the push to reform America’s diet is being driven largely by those on the right after being a key pillar of the left for decades.

Kennedy “will help make America healthy again by shaking up HHS and FDA,” Colorado’s Democratic Governor Jared Polis wrote on social media after he was announced, welcoming his nomination. After receiving public backlash, Polis qualified his endorsement, following up on social media that “science must remain THE cornerstone of our nation’s health policy.”

A broader bi-partisan force may still not be enough to overcome “Big Food,” which collectively wields immense political influence and has successfully thwarted previous efforts to regulate its products or marketing.

“The U.S. is very, very important to us, and we are monitoring the situation,” Nestle CEO Laurent Freixe told Reuters days before Kennedy’s confirmation. “Packaged foods are very, very important for mankind. They have brought safe foods to many. They preserve the quality of the food. They allow us to fight food waste.”

Discussion Questions

Are you more optimistic or pessimistic that the appointment of Robert F. Kennedy Jr. to Health and Human Services Secretary will help reform America’s food supply and diet?

Are the potential changes under the “Make America Healthy Again” campaign likely positive or negative for food suppliers and grocers?

Poll

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Neil Saunders
Neil Saunders

There is a case to be made that most processed foods contain too much junk. And there are certain ingredients and chemicals that are banned in other countries, but which are permissible in the US. It is reasonable for RFK to have these reviewed. However, this needs to be done scientifically and with care: it must not be an ideologically driven, irrational program. Impacts – such as the effect on prices – also need to be worked through with the industry. And, of course, the balance between consumer choice and enforcement also needs to be struck: and that can be done via providing information on labeling rather than just banning things.

Last edited 8 months ago by Neil Saunders
David Biernbaum

Are the potential changes under the “Make America Healthy Again” campaign likely positive or negative for food suppliers and grocers?

In the long term, the campaign could lead to a shift in consumer demand toward healthier food options, which may benefit suppliers and grocers who adapt quickly to these changes.

However, those who rely heavily on processed or unhealthy foods might face challenges as they adjust their offerings to meet new market expectations. Overall, the campaign could drive innovation and diversification within the industry, promoting a more health-conscious food market.

Craig Sundstrom
Craig Sundstrom

Do we really need to ask this question?
“Reforming America’s diet” isn’t actually part of the job description of the HHS Secty…the actual duties of which Kennedy seems spectacularly ill-suited to assume.

Last edited 8 months ago by Craig Sundstrom
Peter Charness

Ice cream….ICE CREAM they’re coming for my ice cream? Very little good comes from single individuals who believe they know more than collaborative teams of experts and are too arrogant or stupid to listen.

Brad Halverson
Brad Halverson

The more obvious moves here will be HHS and FDA make policy changes in COOL (Country of Origin education) labeling, removing/banning food dyes and other ingredients to align with Europe, along with increased awareness around consumption of sweeteners and seed oils.

Food manufacturers and grocers should plan now to increase shopper education and communication in store, in signage, and on their websites. Shoppers will have greater clarity around what they are buying, where meat/seafood is from/was raised, what might be harmful to their health, and can make their own personal nutritional choices.

Carol Spieckerman

Finally! Someone who will tackle the ominous problem of seed oils. Then we can move on to measles, bird flu… PRIORITIES! *Sarcastic voice*

Gene Detroyer

The American food supply is the unhealthiest in the world. Ultra-processed Foods make up over 60% of the caloric intake. (The UK is a close second; no country is a close third.)

Joan Gussow, who recently passed away, was a renowned Columbia professor and pioneer in promoting healthy eating. “You know,” she said in an interview, “we’d gone from 800 items to 18,000 items in the supermarket, and they were mostly junk.” RFK agrees, “highly chemical-intensive processed foods” was the “primary culprit” behind chronic diseases plaguing many Americans, including autoimmune diseases and obesity.

The American diet is a plague, and a change will not be positive for the industry. But I am confident that eating habits will not change in the near future. We will just see more fake food with claims that it is healthier.

Gene Detroyer
Famed Member
Reply to  Gene Detroyer

Over the last decade or so, research has revealed a clear pattern: People tend to overeat ultraprocessed foods. This could be one reason they’re linked with weight gain and obesity.
Dr. Robert Califf, the former commissioner of the Food and Drug Administration, offered one hypothesis at a Senate hearing in December: “These foods are probably addictive,” he said, adding that they may act on the same brain pathways involved with addiction to opioids and other drugs.

https://www.nytimes.com/2025/03/06/well/eat/ultraprocessed-foods-addiction.html

Jeff Sward

So there’s an announcement that says, “Fries will be RFK’d!” Without some context and details, that statement would actually terrify me. I would never visit that franchise again. Yes, there are slivers of what RFK talks about that make complete sense. And there are great swaths of what he talks about that are just downright scary. There are whole aisles at the grocery store that are in jeopardy if there is a push for a healthier American menu. Almost the whole packaged sugar aisle…er, uhm…cereal aisle would disappear. In other aisles it would be dyes, additives, fillers, pesticides, GMO…oh my. There would have been an apolitical way of talking about a healthier diet just by talking about…a healthier diet…and what brands and grocery stores would have to do to make that happen. But that’s a really complicated, costly and long term conversation. Almost boring if not politicized. America absolutely needs a healthier diet. Politicizing and polarizing the subject won’t get us there.

John Hennessy

Interesting that when we consider grocery success we most often think of packaged goods performance versus fresh.
Any initiatives that improve the percentage of the U.S. diet containing fresh items is a positive. Beneficial for the growers and shippers in the fresh perimeter part of grocery. Not as beneficial for the packaged goods manufacturers in the center store.

James Tenser

Sad to say, the overwhelming proportion of our center store grocery products do rely heavily on refined grains, sugars, salt and oils. Check the ingredients next time you buy a box of crackers. It’s nearly impossible to find a product made without seed oils. (You decide how much that matters to you.)
Yes, shelf-stable and frozen grocery products are engineered to promote repeated consumption. This is a pillar of our entrenched packaged foods industry and the agricultural giants who supply it.
Does he have a prayer of restructuring this as HHS Director? Not while he’s also spouting dangerously unscientific opinions about other public health policies. It’s not enough for him to take on Big Food. He’s also taking on Big Pharma at the same time.
No wonder that when I looked up “cognitive dissonance” in the dictionary I found RFK Jr.’s picture.

BrainTrust

"Food manufacturers and grocers should plan now to increase shopper education and communication in store, in signage, and on their websites."
Avatar of Brad Halverson

Brad Halverson

Principal, Clearbrand CX


"Very little good comes from single individuals who believe they know more than collaborative teams of experts and are too arrogant or stupid to listen."
Avatar of Peter Charness

Peter Charness

Retail Strategy - UST Global


"The campaign could lead to a shift in consumer demand toward healthier food options, which may benefit suppliers and grocers who adapt quickly to these changes."
Avatar of David Biernbaum

David Biernbaum

Founder & President, David Biernbaum & Associates LLC


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