PROFILE

Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 12/06/2022

    Do DoorDash layoffs signal tough times ahead for same-day delivery services?

    Yes -- DoorDash at least for order/food delivery (which is the bread and butter of this business) from a consumer standpoint has become too expensive relative to local ordering and pick up. Price elasticity reality eventually sets in and the delivery business is going to decline.
  • Posted on: 11/21/2022

    Are department store shoppers getting a late start on Christmas or taking a pass?

    I think the in-store shopper is not only going to be late, but they are also going to be missing entirely this year. Black Friday started early and often this year and it's anything but in-store. I am betting Walmart, Best Buy and others who are aggressively promoting online will see comp increases. If a retailer is waiting by the front door for the crowd to come by -- it's going to be a cold, lonely winter.
  • Posted on: 11/21/2022

    Will cracking down on serial returners solve retailers’ return problem?

    Retailers turned (some) consumers from being online buyers into online shoppers. Liberal return policies invited customers to try three, buy one or maybe none. I think the software is going to have to do more than measure return frequency or raw percentages and look at baskets as well before conclusions can be reached. If someone is buying two sizes and keeping only one, (and returning the other within a few days) do you really want to cut them off?
  • Posted on: 11/14/2022

    Will retailers use facial recognition tech to reshape store layouts?

    Which has the higher ROI -- video analytics like this, or hiring some additional staff in-store? Maybe that extra staff person could keep the shelf full, preventing that look of disappointment on the customer's face...
  • Posted on: 11/09/2022

    Is transactional data the key to understanding retail customer behavior?

    That's so last century. OK, it depends on the type of product and transactional data is clearly critical. But the customer journey starts well before the "buy" button, and doesn't end there. If all you have is transaction logs well then have at it, but today understanding customer behavior demands much, much more.
  • Posted on: 11/07/2022

    Dick’s Sporting Goods launches ventures fund

    Smart move indeed. Large companies have trouble innovating - whether in products or technology. Participating and encouraging innovation from nimble companies is a great idea. Now whether retailers (who are not by nature venture capitalists) can pick the winners in the very early stages remains to be seen.
  • Posted on: 11/07/2022

    Is it time to shut down the free returns party?

    Returns were never free. What do you think higher retail selling prices cover? Retailers intentionally or unintentionally decided to charge everyone with the cost of shipping. Shipping (to and from) was always a potential revenue line -- or a discount candidate that had to be covered by other margins.
  • Posted on: 11/04/2022

    Will dynamic pricing work for restaurants?

    I don't think dynamic pricing makes sense. Offering specials always works, but not higher prices at peak. No one wants to do a menu check to decide where to eat and then find prices are actually higher when they get there. Well defined price/time bands are sensible. People are used to the same item costing less for lunch than dinner, and happy hour having "specials." I think "late specials" also make sense, if a restaurant can actually staff one more post-peak seating. Geo-fenced personalized offers also would work. So offering discounts anytime makes sense -- raising prices at peak would not.
  • Posted on: 10/24/2022

    Has tipping for takeout become a social norm?

    Seems to be a "feature" of whatever payment device is in use. I don't mind tipping for takeout. I object to the lowest percentage starting at 20 percent with no "custom button" in a self-serve facility. I find that excessive. I suspect those establishments end up with a lot more "no tip" with less received than they would have if the customer had real choices.
  • Posted on: 09/27/2022

    Amazon is not letting Walmart and Target get a head start on Christmas

    High inventory + shaky consumer confidence = promote early and often.
  • Posted on: 09/27/2022

    What are the most important roles for IT to play in day-to-day marketing?

    Maybe the question should be, will marketing get involved in IT? As the analysis of raw base data through the building of AI/ML models get more commonplace, the roles will blur. IT is not the controller of data or how it will be used, rather it's the custodian of insuring that up to date, accurate and relevant data is available to the business. The prioritization and use of that data should as always be with the business.
  • Posted on: 09/26/2022

    Can Instacart marry in-store and online grocery shopping experiences?

    While this is all quite cool and very relevant to shopping experience, the pivot of Instacart to a technology provider is going to be quite challenging. The biggest grocers will want these capabilities as in-house assets, which leaves Instacart the mid-market grocers as potential customers. That's not an easy path forward. It's a good pivot, but you have to wonder if it's based on foreseeing a reduction of the core Instacart business - as the bigger grocers are taking that function in-house.
  • Posted on: 09/26/2022

    Rivals take notice as ads account for five percent of Amazon’s retail revenues

    Given the amount of ad spend that is harder to measure (people still do newspaper?), relevant, ideally personalized ads should have a more direct impact, and can be reasonably measured. Perhaps a starting point is what percentage of ad spend is going to digital, and to look to increasing that year over year. Marketing spend as a percentage of sales for online probably needs to be higher than the traditional brick and mortar marketing spend, and the percent of that spend that goes to digital should also skew much higher.
  • Posted on: 09/14/2022

    Walmart and other retailers are canceling billions of dollars in orders

    What a mess. Well, excess inventory all around should help keep prices lower. Owning a lot of product during times of inflation isn't all bad -- since replacing it with "new" comes with higher costs. Retailers have resorted to order cancellations for plenty of reasons in the past. Ross and TJMaxx seem to be the beneficiaries.
  • Posted on: 09/09/2022

    Target ditched its mandatory retirement age to keep Brian Cornell in charge

    Let's see, millions of jobs unfilled and a need for skills and experience on the one hand -- and mandatory retirement on the other. I'm not sure about pilots flying at 75 or 80 but clearly one rule for all makes no sense.

Contact Peter

Name(Required)

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.