Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 04/22/2022

    Will unlimited free drinks pay off for Panera?

    For those customers who are close enough to a Panera to enable frequent visits, this is a great idea. A loyalty program that isn't the mundane "get a discount" when you shop here. Now throw in one of those incredible Panera cookies with every visit and you have one sweet deal.
  • Posted on: 04/15/2022

    Lands’ End is doubling down on third-party relationships

    if those partners are a good match to a well defined target customer AND Lands' End can execute on a somewhat more complex distribution network and manage in-stock and rapid delivery then sure. If you own a desirable brand then your distribution channel is just the facilitator between you and your customer.
  • Posted on: 04/14/2022

    Howard Schultz playing what cards he has to fend off unionized labor

    I think he's flying pretty close to the sun on this one, and I'm sure he's getting legal advice prior to making statements. While I'm sympathetic to anyone working in a short-staffed environment with unplanned time, my family is heavy in the health care space. I can tell you the nursing community would be envious of Starbucks' staff-challenged working conditions.
  • Posted on: 03/18/2022

    Will retailers stop the presses on print circulars?

    Yes, I think we will see the number of pages in these flyers decline until one day months after the last flyer was printed we will realize that it's been "none" for some time and we are not terribly sure when it stopped. Save that last flyer to sit on your shelf next to that rotary dial phone. Its time has passed.
  • Posted on: 03/16/2022

    Grocery shopping goes mobile

    With headless commerce, is it really too much for a retailer to do both?
  • Posted on: 03/14/2022

    Lululemon joins the footwear race with new running shoes

    Can they sell footwear? No doubt. Can they make desirable footwear? There's the hard part.
  • Posted on: 03/14/2022

    Will Russia’s invasion of Ukraine ignite a global food crisis?

    To a city boy with little exposure to farming, the bad news here seems to be the worldwide reduction in fertilizer, and that this year's crop yield is going to be either down, or grown with very expensive fertilizer. Short term pain in all the supply chain disruptions and cost, longer term pain in basic food costs -- crisis? No doubt it will be shared unevenly with poorer countries facing the brunt of shortages.
  • Posted on: 02/22/2022

    Are stores the answer to last-mile delivery?

    Wouldn't a specialty retailer love to see their store jammed by order pickers? If you divide the world into grocery and pretty much everyone else ... stores as fulfillment centers for the non-grocers is a good use of inventory and the right last-mile location. As for grocers, the problem is really poor floor design to support both shopping and picking at the same time. If home delivery is going to persist post Covid, then grocers need to consider more pick-friendly back rooms (i.e. MFCs) with less product on the floor, taking up less space with far more frequent back to front room restocking capability. Time to reimagine the store layout -- and not with a minor tweak here and there.
  • Posted on: 02/18/2022

    What happens to pharmacies when the COVID-19 vaccine demand wanes?

    Well -- if they can get their digital CX working a bit better they could get a bigger share of customer wallet. Like many other retailers they have a blend of convenience based on lots of locations, an assortment that is a mix of private label and national brands, and a broad series of commodity offerings which include amongst other things vaccinations and tests. They also have access (properly controlled I hope) to an above average amount of customer data. While I understand the corners that had to be cut to get the vaccine program online, my experience (with the two major chains available in Portland, OR) is that the experience of scheduling appointments and then access to records was terrible, The ongoing CX consists of endless pestering me to renew prescriptions I don't need, and the "marketing" is a neverending series of high low offers to get me into their store - which may work for some people but just adds to the annoyance factor for me. So pharmacies that can offer a decent digital/in-person customer experience, stock products I want, and communicate with me more creatively will pry some of my grocery spend away and prosper.
  • Posted on: 02/17/2022

    What isn’t wrong with the supply chain?

    One could say that the supply chain "is what it is" and the problem is actually with retailers' lack of agility to deal with this new reality.
  • Posted on: 02/17/2022

    How far should retailers go with the use of computer vision?

    Predicting the actions/reactions of a single individual (vs a cohort) is highly problematic, and not just because of privacy issues. If retailers stick to those use cases that only require aggregated input, or non-human, non-facial input (like "is the shelf full?") there is great potential. (Cashier-less check out which is also a great use case, doesn't really require facial recognition). So avoid working one face at a time, and don't store those personal images.
  • Posted on: 02/15/2022

    Why has Kirkland Signature been so successful?

    Brand is a commitment or promise to a customer. Unlike other private label brands or "own brands" Costco had a consistent brand promise and never varied on delivery. Years and years of consistent product execution is the key here to building Kirkland or frankly any other brand in the market. Many other Retailers' private label journeys wandered around between low price, "yellow label" promotional, natural or other factors and failed to delivery consistency of brand commitment over an extended period of time.
  • Posted on: 02/14/2022

    Will retailers find it harder to pass along price increases in the months ahead?

    Outside of food retailers who have already factored in cost changes, other retailers will indeed be passing cost increases along to shoppers in the form of new retail pricing. Chances are we will see some traditional "sale" price points like 9.99, 19.99 also vanish, being replaced by newer, higher clearance price points.
  • Posted on: 02/14/2022

    Is it time for retail associates to drop their masks?

    It's becoming time for this to be an individual's choice. Hopefully the need for mandates for public good are rapidly fading. If an individual employee chooses to stay masked based on their own personal health scenario, they should certainly be free to do so. After many years of international travel, I recall that some individuals who presumably had colds and were being courteous to others wore masks — way back before COVID.
  • Posted on: 02/07/2022

    Should grocers leave delivery to third-party providers or do it themselves?

    It's all volume related, isn't it? Any grocer (if they do their own picking) has the outbound volume from their store, but the closer to the customer door they get, the less efficient becomes their delivery service. There are plenty of days when I can watch Amazon, USPS, Safeway, UPS and Fedex all following each other down the same street, each one dropping something off at different houses and wondering how we arrived at such a wasteful situation.

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