Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 08/08/2022

    Can venture funds help retailers keep apace with technology?

    Magic happens when technology innovators have access to deep domain knowledge. With daily requirements taking up most of the time of retailers' internal IT team it's hard for them to be free to innovate. Likewise technology innovation without practical use cases can be hard to benefit from. This is a good approach to marry the best of both worlds.
  • Posted on: 08/08/2022

    Is Amazon’s deal for iRobot all about mapping Americans’ homes?

    Seems like a pretty obtuse way of gathering useful information about consumers. Maybe my Roomba will start playing my favorite Prime music while it gets stuck under our living room chair, and auto-purchasing cleaning supplies based on what it finds on the kitchen floor. Now you're talking....
  • Posted on: 08/02/2022

    Will Amazon deliver same-day results for GNC, PacSun and other retailers?

    The pervasiveness of Amazon anywhere and everywhere is actually a bit scary. I'm with Paula on this one.
  • Posted on: 07/18/2022

    Is closing stores the best solution to Starbucks’ safety concerns?

    As a Portlander, my first-hand experience (on the unrepresentative sample of the one Starbucks I can walk to), is that Starbucks struggles to staff its stores anyways, and yes there are sadly enough locations in Portland that are not where I would want to see a few young baristas working alone. I concur with the decision. How sad is it that Portland has become a city where a coffee shop isn't safe to work in?
  • Posted on: 07/18/2022

    Should Amazon ax its private labels to appease regulators?

    Amazon is both a retailer and the largest electronic landlord in the world. Except it's a landlord that sees every possible expression of customer behavior and probably collects and understands more data than its marketplace tenants ever will see, even though (in some respects) that customer "belongs" to the marketplace tenant. Then Amazon creates its own products, based on its one-sided command of data, and competes with its tenants. It used to be said that retailers compete with supply chains -- that's true, but today retailers compete with customer information chains, and Amazon has a one-sided advantage that invites regulatory review.
  • Posted on: 07/14/2022

    When did Walgreens’ associates become the contraceptive police?

    Pharmacy techs/pharmacists have to dispense what the doctor has ordered. They can confirm an order, but if they refuse to fill the order they should surrender (or lose) their licenses. Customer service does not include hassling a shopper, and the pharmacy can't be second guessing the provider. Walgreens and everyone else needs to put this Pandora back in its box.
  • Posted on: 07/12/2022

    Amazon says it has built a better smart shopping cart

    To a customer the speed of checkout is important. To the grocer, the cost is paramount. Having checked out in automated lanes in both a warehouse store and my local grocer last week, with about a 30 percent "help is on the way" incidence per item, I'm not sure we've solved the simpler use case, let alone are we ready for a Rube Goldberg cart. I hope this one works better. I wonder if I can get Amazon auto broadcasting on the screen and finally find that last item on my list...
  • Posted on: 07/11/2022

    Should Costco raise its food court prices?

    Margins should be measured at the basket level, (or in this case at the trip level). I'm sure Costco can maintain prices at attractive levels or the same levels at the food court as a brand statement, just as Walmart can keep bananas at never-be-beaten prices at the first aisle in the store.
  • Posted on: 07/06/2022

    Will new perks add to Amazon’s Prime numbers?

    I think this will reduce churn -- yes. Every now and then I do a pass through all the subscription services I pay for and don't really use, mostly TV channels. Inevitably I cut a few. Several of these are bundled via my T-Mobile subscription, which casts T-Mobile in a good light. Bundling at no extra charge for some of those services seems a winning strategy. At least for the first year.
  • Posted on: 07/05/2022

    Will Amazon’s grab-and-go tech elevate store analytics?

    Still wondering a bit on the "what to do with the insights" to turn them into action. If I measure, for example, dwell time of customers standing in front of 4 kinds of ketchup, what does it tell me about the viability of any one of them? If they pick up one and put it back on the shelf -- what do I do with that insight? I can see things like measuring the success of promotional set ups -- did it stop people, did they look at it? But then a JWO store I believe is everyday low pricing. I'm always a fan of better analytics, and more complete data, but I'm a bigger fan of turning insights into action.
  • Posted on: 06/30/2022

    Will consumers become even more frugal post-pandemic?

    Need-based purchasing (closely followed by impulse buying perhaps) is the pillar of consumer spending for many retailer segments, particularly grocery. As returning to work grows, people's needs change somewhat which should move the needle for some retailers. Consumer sentiment (on its way down now) will probably inhibit overall spend for now. So overall the media will talk us into frugality.
  • Posted on: 06/28/2022

    Retailers tell their customers to keep their returns

    I wouldn't go down this route until I could track returns by customer, and then extend this privilege only to "best" customers with track records of reasonable returns. If retailers could manage reverse logistics to get saleable products back in stock quickly and with less expense, the need for this would decrease. Better product information and more consistent and reliable size fitments would also help. Personally, I'm still expecting an Amazon Emporium - a big box selling a random assortment of all returned products at great prices. Otherwise, the basics are that the cost of all products has to go up to cover excess returners.
  • Posted on: 06/27/2022

    Are mall shoppers hungry for in-stock data?

    Note first that there's a difference between shopping and buying. For buying, BOPIS on the retailer's website with accurate data is probably the right answer. For shopping, skip this and focus on an AR shopping experience. I don't think this will be worthwhile until RFID is widespread. My last experience of this type of need was with a big box DIY store. The in-stock solution at my selected store gave me an aisle number that was wrong, for an item that the store staff told me wasn't even carried at that retailer.
  • Posted on: 06/27/2022

    Kellogg thinks it makes more sense apart than together

    Who says there's no fashion in finance? It used to be that companies went on buying sprees, or built new divisions to obtain significant efficiencies, now the trend is to break up conglomerates to unlock value for shareholders. I suppose either can work, depending on your strategy and objectives.
  • Posted on: 06/09/2022

    Should retail leases include clauses covering future shutdowns?

    A shutdown places severe hardships all around, so I"m not sure why the landlord should be left with the financial loss for a future shutdown. Given the past few years, I doubt such a loss would be insurable. Percentage rent (on top of base rent) seems to be the only reasonable method of sharing both burden and success.

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