Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 10/20/2020

    Albertsons offers a new refrigerated take on store pickup

    Great idea. BOPIC not only keeps the safety factor satisfied during this pandemic, but it also offers a "get out of the house" factor, even if you don't really end up doing the shopping.
  • Posted on: 10/15/2020

    Macy’s is turning stores dark for the holidays

    Technically the sale occurs at the time of fulfillment, so you could somewhat argue that all the revenue goes to that store. While shipping from a dark store or a customer fulfillment center isn't exactly ringing through a POS, it's also not right to categorize a BOPIS or curbside as having no implied revenue attached to it.
  • Posted on: 10/15/2020

    Macy’s is turning stores dark for the holidays

    I never thought I would quote Donald Rumsfield but -- “You go to war with the army you have, not the army you might want or wish to have at a later time.” Trying this in two stores with timing that's just a month or two away seems like a pretty good plan to me.
  • Posted on: 10/13/2020

    Has Walmart come up with an answer to Best Buy’s Geek Squad?

    I think Walmart will have a tiny bit of a brand image problem with this one relative to Best Buy. (Want to set up that $2,000 home theater...?) But low prices will certainly help bridge that gap. I am left wondering if the team actually doing the work will become the next "gig workers" -- a freelance pool of installers and tech support waiting for either Best Buy or Walmart to send them their next task.
  • Posted on: 10/12/2020

    Staples to accept returns from other stores

    While I agree that anything that drives traffic into a store is good, I'm still left wondering what the conversion rate is of the "returners" into buyers. Has anyone seen any statistics from, say, Kohl's for their Amazon returns business?
  • Posted on: 10/09/2020

    NYC startup promises 15-minute grocery delivery

    Well -- if they somehow have their website connected to real time inventory, and they only accept orders when they have a delivery biker available, I bet they can. Sometimes it's a lot easier to pull this off in a one-store chain than it is in a national one. Now Brooklyn on a bike in the winter -- that's a different story.
  • Posted on: 10/06/2020

    Are bookkeeping systems ruining retailers’ ability to serve customers?

    Thanks Ananda ... wasn't implying that retailers were using accounting systems as merchandising management tools, but rather that even the merch systems still use bookkeeping techniques at their heart. If you have a sale at a specific location, you have to relieve inventory at that same location. If you want to credit the sale to online, but take the inventory from a specific store (BOPIS) you have to do some back-end rebalancing to get the sales, margin and inventory positions squared away. The merch solution won't allow "one sided" entries.
  • Posted on: 10/02/2020

    Did Amazon just end criticisms about its COVID-19 safety record?

    I'd rather be talking about what steps Amazon took to keep its workers safe, provide them with support, PPE, and work place safety protocols, and how they took care of workers and families when they did get sick. Maybe also how Amazon is helping other companies or public institutions to learn from the experience and their success, and that they are distributing some of the material that did help as a public service. That would be newsworthy. Otherwise it seems like puffery and a missed opportunity to do some real good.
  • Posted on: 09/29/2020

    Are Amazon Prime delivery shoppers disrupting Whole Foods’ stores?

    Well if the warehouse is designed to supply stores, then it is not set up at all to support customer pick and pack. It's either going to process a pallet or, at a minimum, process boxes full of product needed for store sized consumption. This is one of the challenges retailers have, given the past priority of lowest cost, scale processing, vs. agility. The right arrangement for online order picking hasn't been set up yet so the store shelf is the default.
  • Posted on: 09/28/2020

    Do consumers need beauty products delivered within an hour?

    If they are willing to pay a "fair" price for it that reflects the cost of the service then sure. However at some point the wastefulness of point to point delivery service vs. a unified carrier working a route and doing multiple deliveries on the same tank of gas has to catch up with us.
  • Posted on: 09/28/2020

    Are Amazon’s flying security drones a threat to homeowner privacy?

    While it is a choice that a homeowner can make, I doubt whether they are truly informed as to how much of their data and behaviors are being captured and utilized. (I watched the documentary The Social Dilemma last night.) Is this something that's really needed?
  • Posted on: 09/28/2020

    Retailers and brands shortchange cross-platform analytics tools

    Actually I'm surprised it's as high as 43 percent. I think the real prize is using customer information to make merchandising decisions (not just offers). I am betting that number is even smaller.
  • Posted on: 09/22/2020

    Will Walmart’s new private clothing line have ‘staying power’?

    The future of online is all about brands, if you don't own one, then you are just another choice someone may make if Amazon is out of stock of the type of item the shopper is looking for and isn't brand loyal. Not a good place to be.
  • Posted on: 09/22/2020

    Grocers are primed to compete with Amazon’s free grocery delivery

    Free is such a low profit experience. Amazon is perfectly happy to lose money for years building share and driving competition out. They also have that membership fee that supplements "free," and a substantial capital budget to spend on automation. Walmart is also offering free with annual membership fees, which leaves the rest of the pack with some pretty significant challenges, in an industry where price and promotion are the usual weapons. The supply chain is, of course, a given -- the hard part will be the "fulfillment chain" and getting groceries to the curb or the customer's doorstep cost-effectively, when the reward is the same margin on the shopping basket that would have occurred in-store. I suspect the only way to do this and stay in business is to mix some higher margin items into that delivery. Would you care for a pizza or a hot meal with your order?
  • Posted on: 09/21/2020

    Can Trader Joe’s continue thriving without delivery and curbside pickup?

    I have more recently started going to Trader Joe's as they aren't as close to me as about six other grocery/specialty food stores. The stores are well maintained, the product is interesting and it feels like a safe environment to actually go shopping (as opposed to dashing around with a list). I think they will do just fine.

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