Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 06/04/2020

    Do mobile shoppers disclose more valuable data about themselves?

    Yeah but I think if the study included some age demographic aspects it just might find that there is a heavier weight of phone interaction from younger customers, who have also shown a tendency to be less concerned about sharing information. If the study was for the exact same individual on using a computer vs using the phone then sure. Marketers know to target individuals based on quite a few factors including devices.
  • Posted on: 06/04/2020

    Will retailers pass along or eat COVID-19 shipping surcharges?

    Since everything else in retail is changing right now, I'd add 75 cents onto every order as a delivery surcharge pass through, but note that half is being contributed to a (local) charity -- like a food bank. At some point costs and price to the customer have to reflect reality. I think customers, if informed, will pay a "fair" price. I haven't exactly been filling my car with gas going to the mall these days. If everyone jumped in it could work.
  • Posted on: 06/04/2020

    Will retailers pass along or eat COVID-19 shipping surcharges?

    And gas prices have never been lower, which must be one of the delivery companies' major production costs as well. Go figure!
  • Posted on: 06/03/2020

    Is the future of retailing going dark?

    I don't think people are looking at the scenarios boldly enough. This is not just dark stores/selling stores. If you were to forget the last 50 odd years of retail logistics and start with a clean sheet and consider the assets available today, the game changes. Yes dark stores can deliver product more effectively than a "selling store," but if it's an actual "closed selling store" then it's probably not the right real estate. When you consider that there is now the possibility of continuous last mile 2 hour delivery that could also be back hauling and filling in selling stores, fulfillment centers, and of course transferring product from place to place, the entire game changes. One might lay out a completely different, multi echelon chain of selling/fulfillment networks, serviced by quick product delivery/relocation and come up with a very different model than just "dark stores/selling stores." Consider city DCs, regional DCs, return depots, transfer centers etc. But to Andrew's original point, to do this one needs accurate (and realtime) granular data, localized assortments, accurate demand patterns and a new set of technology built for the next 50 years, not the last 50. Keeps retail from being dull, and being a retail technologist a great gig -- doesn't it?...
  • Posted on: 06/02/2020

    Nordstrom crushes inventory optimization

    Exactly. The inventory from those cancellations is not going to magically disappear. It will eventually show up, likely at Ross or TJ, and at prices that will reduce sales and margin at Nordstrom Rack a little later on. Nordstrom had to do what it did, just as their suppliers will have to turn those cancellations into cash.
  • Posted on: 05/28/2020

    Retailers focus on making safe spaces for customers and associates

    Hmmm....if you could get a 10 percent to 20 percent sales increase by avoiding losing traffic through keeping your store safe and clean, and make your associates feel better about being on the job -- it's kind of a no-brainer. But I agree with Paula, it can't be up to retailers to set and enforce health and safety standards, can you imagine if OSHA was dissolved and every state (city, county) did their own thing? Too bad this no-brainer scenario is in the hands of no brains -- so to speak.
  • Posted on: 05/28/2020

    Do retailers need ‘trickle up economics’ to beat COVID-19?

    Trickle-down certainly doesn't work. Almost all of the funds that might be distributed in a trickle-up model will be spent. Until there is work for people to go back to, the only way to keep a downward spiral from getting worse is to put money directly into the hands of people who will spend it. That will get the economic flywheel spinning and employment restarted. I do suspect though that the economy is going to have to move away from some of the services jobs that may not ever come back. Infrastructure spending is a good second choice -- financed at the lowest interest rates ever. Sure hope we don't have to wait a year for Washington to figure this out.
  • Posted on: 05/27/2020

    Are store brands set for a big growth spurt?

    I wouldn't overreact to the last few months of off-the-wall business. While I've always been a believer in own-brands as the future differentiator, I think we need to pay more attention to the much larger share of online shoppers, who will probably want to buy known brands from across the web.
  • Posted on: 05/27/2020

    Bookstores could be in store for a post-lockdown boom

    These are all good guesses. Today's challenge is no one really knows what the next three, six, 24 months will hold, and I take all predictions with a big grain of salt. Perhaps the only trend that won't be wrong is that retailers need to become more agile in all of the ways they approach business - be it marketing, technology, in-store experience.
  • Posted on: 05/22/2020

    Who wins/loses if Amazon pushes Prime Day to September?

    Amazon's ability to deliver to its usual standard of service is very, very challenged right now. Another peak of "non-essential" product - which would be somewhat of impulse buys anyways with one-week or longer delivery cycles - is what they would face in July. I wonder if the decision to move Prime Day out is to clear the current spending on non-essential malaise a bit (and hope it's better in September), but to also shore up their capacity.
  • Posted on: 05/20/2020

    Will face masks be a lifeline for apparel retail?

    It's a boredom breaker -- but hardly a lifeline. Now how about a mask with some interchangeable Velcro stick-ons that allow you to smile, frown, look puzzled, etc. Masks sure do hide your emotions...
  • Posted on: 05/19/2020

    Has the pandemic transformed Walmart into an unstoppable force?

    Well let's not forget the solid execution that went into this "fortunate" event -- including hiring a massive number of people and flowing a lot more product through to the stores during the mad scramble of broken supply chains. A 10 percent increase at Walmart's volume is like adding another entire retail chain all within a month.
  • Posted on: 05/14/2020

    Should grocers keep paying their associates like heroes?

    Well from a different angle, restarting the economy means encouraging and restarting spending. At the risk of starting a political maelstrom -- paying more to lower income earners means nearly 100 percent of the increased wages go out into the economy vs. tax breaks to the higher income earners which do not all flow out. So paying a living wage also helps get the rest of the economy moving. That's the original Ford model and it works.
  • Posted on: 05/14/2020

    Does a Neiman Marcus and Saks hookup make sense?

    Mergers tend not to work very well. Maybe this would work as a half a Neiman Marcus and a half a Saks -- streamlined but not merged? I suspect that cost savings and capitalization needs will drive the merger, yes. It's a hell of a time to try a merger. The luxury end of the market tends to be OK (as in not great, but not decimated) in a recession, as those customers seem to hang in there.
  • Posted on: 05/13/2020

    Where can robots assist in retail’s COVID-19 efforts?

    Well, robots can boldly go where humans shouldn't, in terms of sanitation etc. I'm just wondering if the brave new world of retail two years from now will look like a good science fiction movie, or a dystopian one. Perhaps we should give equal time to the role of people in the post COVID world of retail, and what are all the new and interesting areas that will open up.

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