Peter Charness

SVP Americas, TXT Retail, an Aptos Company

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 12/06/2019

    To localize stores or not, that is the question for retailers

    The brand identity has to be clear and consistent. If the brand and customer mission means a very narrow range of products, then there probably isn't that much room to localize the assortment -- but for most retailers there is choice within the overall brand statement to assort and present to the tastes and needs of each market's requirements. In the end the mission is to make it easy for the customer to say "yes" and buy.
  • Posted on: 12/05/2019

    Will Kroger’s dark kitchens cook up something good?

    It makes total sense, maybe it would even work to turn to existing commercial kitchens that are busy during the day and vacant at night for more cost savings. There's more than a bit of a "wag the dog" possibility here. With the right digital advertising, social media, and properly "influenced" reviews, it's easy to see how a new non-existent neighborhood restaurant could become an acclaimed and award winning digital star.
  • Posted on: 12/02/2019

    Why is Allbirds asking Amazon to do a better job ripping it off?

    I do hope for Allbirds' sake that they have a patent in there somewhere. Otherwise, as good a short term marketing move as this is, the short term brand building needs to last a long, long time if Amazon does take them up on their offer.
  • Posted on: 11/19/2019

    Can a Soho pop-up relaunch Tupperware’s party?

    It's Tupperware for goodness sake -- now available on Amazon alongside hundreds of lookalikes. I doubt a pop-up will move the needle. I'd think they'd have more luck going after home food delivery distribution offered as an upgrade for a fee to reduce delivery waste, and to keep those Grubhub leftovers better stored for that inevitable reheat.
  • Posted on: 11/15/2019

    Is the environment Amazon’s Achilles heel or opportunity?

    I am a dedicated Amazoner and hate the amount of cardboard that I put into my recyling bin every week. Not to mention the plastic envelopes, air filled plastic bubbles, etc. The reverse logistics of reusable delivery containers, or even just taking back the cardboard boxes and reusing them can't be that hard to solve. I do think twice before pressing buy about how much waste and shipping "air" will be involved. I"d buy more if Amazon took back the packaging.
  • Posted on: 11/12/2019

    Are meal planning services a missed opportunity for brands and stores?

    There does seem to be room for a "Stitch Fix" for meal planning -- not just a cross-sell/menu suggestion service, but a service that takes into consideration dietary requirements and is tailored to your health needs. (But probably without the "only keep it if you like it" option...)
  • Posted on: 11/12/2019

    Amazon confirms it will open a grocery store not named Whole Foods

    I'd open a hybrid store: half store, half fulfillment center. Something set up for customers to shop inside, and where store associates can fulfill orders for delivery or pick up. The current typical grocery store is designed to support a customer wheeling a cart up and down the aisles, not for order pickers.
  • Posted on: 11/05/2019

    Will a sustainability push drive sales growth for Europe’s largest fashion e-tailer?

    Europe does seem to be at the forefront of sustainability with a greater emphasis on social responsibility. I think it will be a competitive advantage, and eventually a retailer necessity. The prioritization of this here in the U.S.? ... Sad.
  • Posted on: 11/05/2019

    Is Amazon starting to fall out of favor with American consumers?

    Changing consumer behavior sometimes requires a retailer to mess up for the shopper to consider change. I don't see a lot of execution issues with Amazon. On the other hand, how many subscriptions will an average consumer support? Prime/Costco/Hulu/Ring/cable/phone/etc. Somewhere there's a survey waiting to happen about subscription churn. Those monthly fees -- often for products or services that are rarely used -- are likely to be a target for review and reduce...
  • Posted on: 11/04/2019

    Will Old Navy succeed with a one-price regardless of size concept?

    The answer is yes, all sizes should sell for the same price, but the logic is a bit harder. Differential pricing based on slight cost differences (more fabric, a little more labor, etc.) doesn't seem to make sense. But pricing isn't always based on "cost." How about selling all colors for the same price? In some seasons certain colors may be marked down because they don't sell as well - but they all cost the same. Given the model of airline seats which are sold effectively based on demand, should clothing be the same? I think we can agree that starting prices should be the same, in season - it's based on demand. Amazon for example sells different sizes for different prices purely on what appears to be a demand-based model.
  • Posted on: 11/01/2019

    Survey says consumers want online orders shipped fast and free

    The Amazon experience (free fast shipping, easy returns) has set the bar, athough in reality Amazon has buried the cost of "free and fast" in a Prime membership fee, which is barely remembered when that "buy now" button is pressed for each transaction. Other retailers have to bury these costs more in plain sight, likely in the product's retail price, or spreading it through a minimum basket value. It's not a level playing field, but it is table stakes today.
  • Posted on: 10/30/2019

    Will free deliveries for Prime members make Amazon the driving force in online grocery?

    Perhaps this isn't so much about Amazon winning the grocery delivery business as it is about them causing their competitors to lose by having to match "free." If Amazon doesn't sell a single additional market basket through free delivery, but other Grocers have to now offer "free" as a customer expectation, then Amazon has indeed won another decisive battle.
  • Posted on: 10/30/2019

    Will a curated online marketplace make Brooklinen a home goods star?

    Well this gets to the essence of how to compete in Retail in the years ahead. Is it an "endless aisle" and try to out Amazon Amazon with breadth but in a specialty area, or can a retailer succeed by carefully curating an assortment and making it easy for the shopper to select products? I'll vote with Brooklinen, create a great shopping place of exclusive products and let Amazon deal with mass market.
  • Posted on: 10/28/2019

    What will drive food trends for 2020?

    What will drive food trends in 2020 is the perception of healthiness, and fads that may become trends. Plant-based burgers, for example, are good for the environment but of dubious health benefit.
  • Posted on: 10/28/2019

    REI’s new #OptOutside message: Save the planet

    Bravo. Every step forward is a step in the right direction and hopefully builds momentum, large or small.

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