Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 08/03/2020

    Is the future of malls outside?

    Malls need to solve curbside pick up as a collective service for their tenants. Open-air is great, except in winter -- and for most malls it's just not feasible. Post-COVID-19 (someday ...) the need for curbside will still be there. The need for open-air? I'm not so sure.
  • Posted on: 08/03/2020

    Trader Joe’s says ‘never mind’ on private label name changes

    A bit of light-heartedness has been part of Trader Joe's brand all the way through to the Fearless Flyer. As a retailer in the community they are one of the best at making their guest's shopping experience both light-hearted and safe. I agree a little more "stop and think" before making the first statement was in order, but I think they are on the right path now.
  • Posted on: 07/31/2020

    Nov. 2021: How should retail plan for a return to normal?

    This is the new normal. Deal with today's scenario and you won't be wrong. Anything better later on is a bonus. It's easy to react to better, it's harder to retrench.
  • Posted on: 07/17/2020

    Should workers accept pay cuts in exchange for working remotely?

    Exactly -- share the savings by not having all the costs associated with on premises work. It goes both ways, doesn't it.
  • Posted on: 07/17/2020

    Struggling retailers lay off workers and pay millions in executive bonuses

    We're all in this together -- right? Taking care of each other in tough time. What's happened here is the symbol of much that is wrong in our me, me, me culture.
  • Posted on: 07/16/2020

    Is a federal $15 minimum wage virtually a done deal?

    I hope so, as a living wage is a basic human requirement, but supply and demand may have something to do with this. There could be a lot of weak business and a lot of unemployment which may create a "grey market" of lower paid associates.
  • Posted on: 07/16/2020

    How murky has COVID-19 made retail data?

    it's a double whammy -- the predictability of shopper behavior is significantly dented, but so is the predictability of supply. Retailers are going to have to relearn how to fly by the seat of their pants, you know like in the "good old days" of retail. Not so good, is it ...
  • Posted on: 07/13/2020

    Is Uber/Postmates a bigger deal for restaurant or grocery delivery?

    There really needs to be some shakeout of last-mile delivery services into a more efficient model. There are too many (poorly paid) individuals driving single orders point to point, which is incredibly wasteful all around. And I agree completely with Gene over the "gouge" factor for systems like GrubHub. So perhaps an Uber delivering multiple orders/picking up passengers and paying its team fairly as they stay busier makes sense.
  • Posted on: 07/10/2020

    Retailers need way more fulfillment space to keep up with booming online sales

    If a bright logistics expert (who was unfamiliar with how retailers set up stores/DCs/fulfillment centers today) was given a challenge to model a distribution network that most efficiently meets today's consumer behaviors, it would look nothing like it does today. Online retail lacks profit partially because the product acquisition, placement and "movement model" is too expensive. Look at last mile delivery -- all those trucks dropping product off at homes and picking up nothing at all, returning empty. Fulfillment centers (stores) in high rent, traffic-congested locations. I think retailers need to model a multi-echelon, rapid fill but low cost distribution network, set that as a target environment, and then move towards that model one "micro-fulfillment ship-from-store center at a time.
  • Posted on: 07/08/2020

    Will Walmart’s best shoppers ditch Amazon Prime for Walmart+?

    They will co-exist I suspect -- due to the rest of the perks that come with Prime. I think Walmart's edge will be groceries and then other products. Amazon's is other products and then groceries. As long as online with delivery keeps growing for grocery, there's plenty of room for two.
  • Posted on: 07/07/2020

    Macy’s plans for the Christmas rush

    All of the planning and sophisticated forecasting solutions out there can't guess what the mood of the consumer will be this Christmas. Retailers are going to have to prepare to deal with the high probability scenarios -- lower in-store presence, more delivery (and returns), efficient curbside pick up, low tolerance for long lines at the POS, but it's a bit of a roll the dice as to what Christmas sales will turn out to be. Spreading sales over a longer time horizon (Black Friday on) is a good scenario for low density shopper throughput ... will the consumer cooperate? That's anyone's guess.
  • Posted on: 07/07/2020

    Has the pandemic changed shopping behaviors forever?

    In a word -- yes, shopper demands for convenience went from a 3 year road map to a 3 month necessity. Delivery, curbside, in-store -- we want it all and retailers need to be capable of accommodating. Some COVID-influenced shoppers will not frequent stores again (occasional visitors) and will want the full online to doorstep experience. Some will return to stores some of the time so expect a mixed bag of preferences depending on the immediacy of the need for that product. Retailers are going to have to figure out how to accommodate the many moods of their customers AND be profitable -- no small task.
  • Posted on: 07/02/2020

    Do Americans want retailers to keep their social distance after COVID-19 is gone?

    Bring demographics into the discussion a little and yes, chances are, older shoppers and the associated retailers will keep their distance. This shopper is more driven to purchase out of necessity and may not have bought more than they came for in-store anyways. But there's a lot of other shoppers out there who will want it all -- a quick convenient curbside pick up for some items and an in-store experience for others. In some categories impulse buying is a big, big component to sales. Discount retailing isn't likely to go curbside or delivery in a big way either.
  • Posted on: 07/01/2020

    Anti-mask shoppers find themselves publicly shamed

    I suppose in some ways it's an individual's choice to take risks and get sick, but then analogous to those who won't follow seatbelt laws, when they're sick they take up scarce and costly healthcare resources. There aren't enough Darwin awards for this crowd. It's not right to endanger others though, which is what going inside without a mask does. Reason doesn't seem to work today -- so maybe public pressure will. But in all cases stores could use a little help from the government to mandate masks and at least attempt to make it a universally encouraged behavior. It doesn't matter whether you look at our COVID-19 statistics from the left or the right side of the page, it's bad and it didn't have to be so.
  • Posted on: 06/30/2020

    Lululemon moves into in-home fitness with $500M deal for Mirror

    I do get the value of the content -- but as to the device, how about I get that 75" TV, someone make a rolling, swivel mount to turn it vertical, and I can then use it for exercise or turn it "sideways" for those couch potato moments? Perfectly balanced lifestyle, no?

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