reshoring

April 9, 2026

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Is Reshoring Becoming More Feasible?

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While active evaluation of reshoring remains the dominant stance, reshoring intent is gradually moving from informal discussions to execution, according to a KMPG survey.

The survey of 300 U.S. C-suite leaders (from organizations with over $1 billion in  annual revenue) taken over February and March found 39% expect to move faster on reshoring/nearshoring in the next two to three years as part of supply chain adjustments.

While early-stage/informal discussions on reshoring declined sharply (33% in a September-2025 survey to 19% in latest survey), a notable increase was seen in formal planning in progress (7% to 17%) and active execution of relocation plans increased (3% to 9%) in the current survey.

KMPG said the shift shows continued uncertainty around trade is “translating into concrete action rather than exploratory talk.” However, the overall findings show organizations “still weighing cost, feasibility, and timing before fully committing.”

High labor costs (weighted average 15%), high capital investments costs (weighted average 13%), uncertainty around long term tariff policy and trade stability (weighted average 12%), and deeply integrated global supply chains (weighted average 12%), were viewed as the top challenges faced while shifting production and employment to the U.S. in the current tariff environment. Most organizations (60%) expect reshoring to take one to three years.

Reshoring Trends Continue in the US, Data Suggests

The White House last month posted of list of 143 companies investing in U.S. production, distribution centers, or other infrastructure since Trump’s second term began.

A Bain survey of 166 CEOs and COOs from late 2024 found 81% indicating their companies have plans to bring supply chains closer to market by nearshoring or reshoring, up from 63% in 2022.

Bain said, “The acceleration of the reshoring trends underlines how heightened geopolitical turbulence and pressures for greater sustainability and reduced carbon footprints, alongside the post-pandemic goal to deliver greater resilience in supply chains, have disrupted the previous business rationale for low-cost offshore manufacturing hubs, tilting the balance towards operations closer to home markets.”

Respondents to a survey of over 500 manufacturers conducted by the Reshoring Initiative in early 2025 indicated that several factors could encourage further reshoring to the U.S. These include a larger pool of highly skilled U.S. workers, a weaker dollar, lower corporate tax rates, regulatory reform, and 15% additional tariffs applied to all imports from all countries. The survey results suggest that if trade policies provide greater certainty — even if they may lead to higher input costs — they could support more investment in U.S. manufacturing.

Of the OEMs surveyed, the top three reasons for reshoring to the U.S. were the benefit of having manufacturing located near engineering, 45%; reduced freight and duty costs, also 45%; and avoiding potential geopolitical risk, 38%.

OECD Warns Against Impacts of Reshoring Supply Chains

However, the Paris-based Organization for Economic Cooperation and Development (OECD) warned last year that aggressive reshoring of supply chains could decrease global trade by 18% and reduce global real GDP by more than 5% “without consistently improving resilience to disruptions.”

Marion Jansen, head of the OECD’s trade and agriculture directorate, told the Financial Times, “In the past, we perhaps underestimated the risk of over-dependency on a single trade partner, but swinging too far towards localizing and avoiding international trade would be another mistake, leaving us exposed to domestic shocks and huge inefficiencies.”

BrainTrust

"Geopolitical risk, climate disruption, and tariff volatility have strengthened the case for supply chain changes. But before acting, leaders should ask: resilience for whom? "
Avatar of Mohamed Amer, PhD

Mohamed Amer, PhD

Strategy Advisor, CEO & Co-Founder, BridgeCommAI


"Reshoring looked promising during the first Trump administration. In 2026, it looks downright fetching, as brands seek margin protection."
Avatar of Lisa Goller

Lisa Goller

B2B Content Strategist


Discussion Questions

Are heightened geopolitical risks, climate threats and unstable trade policies increasing the benefits of shifts to reshoring and nearshoring?

Have the hurdles to bringing production back or closer to the U.S. lessened?

Poll

11 Comments
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Neil Saunders

Selective reshoring is more viable in some cases, but only because the cost of importing has risen so rapidly. That’s not exactly a win for retailers. It can, of course, be billed as a partial win for US workers – but the flip side is that the cost of products will rise accordingly, outweighing wage gains. And, of course, it is not possible to reshore everything as the US doesn’t have the labor, expertise, or necessary networks to manufacture everything. The economy remains globalized, which is why tariffs will remain disruptive.

Last edited 1 day ago by Neil Saunders
Gene Detroyer
Reply to  Neil Saunders

I was at an event discussing the future of globalization and the move to bring more manufacturing back to the U.S. One issue was the American labor pool, which is short on skills and workers.

Gary Sankary
Gary Sankary

Inflation- not going anywhere soon.

Mohamed Amer, PhD

Geopolitical risk, climate disruption, and tariff volatility have strengthened the case for supply chain changes. But before acting, leaders should ask: resilience for whom? Bain’s executives mean firm-level resilience: shorter supply lines, reduced geopolitical exposure. The OECD means system-level resilience: a diversified global trading network that absorbs shocks that domestic production cannot. Conflating them produces bad strategies.

The hurdles of high labor costs, capital intensity, and policy uncertainty have not eased. Worse, firm-level resilience built through repatriation carries hidden costs with higher prices, inflationary pressure, and reduced consumer purchasing power. For most categories, disciplined diversification across lower-cost geographies delivers resilience without passing that burden downstream. Every firm optimizing its own supply chain resilience is rational. The aggregate effect may not be.

Robin M.
Robin M.

firm-level resilience built through repatriation carries hidden costs”
Are investors ready for this?
Is management ready to lay out the stragetic plans so that investors are ready?

Craig Sundstrom
Craig Sundstrom

The premise of this post seems to be a non-sequitir: unfortunately making things harder to make overseas doesn’t make them easier to make here…it just makes them harder to make, period.

Robin M.
Robin M.

Esp. as inputs are still globally diversified.

Lisa Goller
Lisa Goller

Reshoring looked promising during the first Trump administration. In 2026, it looks downright fetching, as brands seek margin protection.

War-driven supply chain disruption, tariff threats and now surging fuel prices bolster the business case for domestic production. Tidal waves of layoffs across retail and tech may sway job seekers to pursue secondary industries.

Walmart’s 2021 investment of $350 million over a decade on products ‘Made in the USA’ seems like shrewd bet. Amid global systemic restructuring, expect domestic and local retail ecosystems to grow in importance over the medium term.

Robin M.
Robin M.
Reply to  Lisa Goller

What % “‘Made in the USA”… at the quality & cost level consumers want?
$35Mil per year is not much for Walmart.

Gene Detroyer

Reshoring and nearshoring are nice words. Let’s add friendshoring. They are all part of the discussion. But the challenge is, do they actually improve the products’ quality and value?

As my BrainTrust colleagues noted, there is considerable expense in reshoring and developing the resources necessary to develop products and, most importantly, components locally. Beyond the cost and time for development, skills and labor available seem to be a huge unanswered question, and one that is not, but should be addressed with considerably more insight. Efforts to reshore chip and automotive production have already faced labor problems.

Karen Wong
Karen Wong

Agree with a lot of the comments here. I would only point out that reshoring to North America doesn’t always come with the return of 1-to-1 jobs. Given operational costs and access to technology, often low-cost manual jobs return as fewer jobs with automated production processes.

11 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Neil Saunders

Selective reshoring is more viable in some cases, but only because the cost of importing has risen so rapidly. That’s not exactly a win for retailers. It can, of course, be billed as a partial win for US workers – but the flip side is that the cost of products will rise accordingly, outweighing wage gains. And, of course, it is not possible to reshore everything as the US doesn’t have the labor, expertise, or necessary networks to manufacture everything. The economy remains globalized, which is why tariffs will remain disruptive.

Last edited 1 day ago by Neil Saunders
Gene Detroyer
Reply to  Neil Saunders

I was at an event discussing the future of globalization and the move to bring more manufacturing back to the U.S. One issue was the American labor pool, which is short on skills and workers.

Gary Sankary
Gary Sankary

Inflation- not going anywhere soon.

Mohamed Amer, PhD

Geopolitical risk, climate disruption, and tariff volatility have strengthened the case for supply chain changes. But before acting, leaders should ask: resilience for whom? Bain’s executives mean firm-level resilience: shorter supply lines, reduced geopolitical exposure. The OECD means system-level resilience: a diversified global trading network that absorbs shocks that domestic production cannot. Conflating them produces bad strategies.

The hurdles of high labor costs, capital intensity, and policy uncertainty have not eased. Worse, firm-level resilience built through repatriation carries hidden costs with higher prices, inflationary pressure, and reduced consumer purchasing power. For most categories, disciplined diversification across lower-cost geographies delivers resilience without passing that burden downstream. Every firm optimizing its own supply chain resilience is rational. The aggregate effect may not be.

Robin M.
Robin M.

firm-level resilience built through repatriation carries hidden costs”
Are investors ready for this?
Is management ready to lay out the stragetic plans so that investors are ready?

Craig Sundstrom
Craig Sundstrom

The premise of this post seems to be a non-sequitir: unfortunately making things harder to make overseas doesn’t make them easier to make here…it just makes them harder to make, period.

Robin M.
Robin M.

Esp. as inputs are still globally diversified.

Lisa Goller
Lisa Goller

Reshoring looked promising during the first Trump administration. In 2026, it looks downright fetching, as brands seek margin protection.

War-driven supply chain disruption, tariff threats and now surging fuel prices bolster the business case for domestic production. Tidal waves of layoffs across retail and tech may sway job seekers to pursue secondary industries.

Walmart’s 2021 investment of $350 million over a decade on products ‘Made in the USA’ seems like shrewd bet. Amid global systemic restructuring, expect domestic and local retail ecosystems to grow in importance over the medium term.

Robin M.
Robin M.
Reply to  Lisa Goller

What % “‘Made in the USA”… at the quality & cost level consumers want?
$35Mil per year is not much for Walmart.

Gene Detroyer

Reshoring and nearshoring are nice words. Let’s add friendshoring. They are all part of the discussion. But the challenge is, do they actually improve the products’ quality and value?

As my BrainTrust colleagues noted, there is considerable expense in reshoring and developing the resources necessary to develop products and, most importantly, components locally. Beyond the cost and time for development, skills and labor available seem to be a huge unanswered question, and one that is not, but should be addressed with considerably more insight. Efforts to reshore chip and automotive production have already faced labor problems.

Karen Wong
Karen Wong

Agree with a lot of the comments here. I would only point out that reshoring to North America doesn’t always come with the return of 1-to-1 jobs. Given operational costs and access to technology, often low-cost manual jobs return as fewer jobs with automated production processes.

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