Aurora Foods, Wal-Mart Launch Cream Cheese

Aurora Foods Inc. and Wal-Mart Stores Inc. launched a line of Lender’s Cream Cheese to be distributed in Wal-Mart Super Centers, reports the Wall Street Journal. The new Lender’s-brand, made of real cream cheese, has begun shipping marketed in original, light, strawberry and garden veggie flavors to more than 500 super centers across the U.S.

Aurora expects to meet the demand of other retailers requesting the Lender’s cream cheese line.

Moderator Comment: Will the Wal-Mart deal for distribution
of the brand’s cream cheese line result in the Lender’s bagel business also
growing? [George Anderson – Moderator]

• Aurora Foods, Wal-Mart Launch Lender’s Premium Cream Cheese – The Wall Street Journal (subscription required)