How steep is the creep factor?

How steep is the creep factor?

More shoppers are demanding better store experiences, most not aware that to get more personal and relevant communications in brick and mortar, they must “give to get”. A survey from MaxMedia finds areas that most shoppers are okay with, and some that cross the line. How should retailers mitigate the “big brother” data sharing concerns?

SXSW: How can we reboot the beacon to serve, not assault?

MediaPost hosted a notable “OMMA @ SXSW” event in which the topic “Beacons, M-Pay and The Great Shopper Reboot” was covered. A key theme to the panel was how technologies such as beacons have extraordinarily powerful potential for morphing the retail experience, but that the industry should not consider beacons as tools to “take back control” of the shopper experience. In what ways can retailers use beacons to serve shoppers rather than seize control of the experience?