Lavina Suthenthiran

Author Biography

Lavina Suthenthiran is Head of Marketing at RetailWire, with a background in editorial, brand strategy, and B2B marketing across media, tech and retail. She brings a sharp eye for industry trends and a passion for driving impactful conversations in retail as a speaker, moderator, and writer. Based in London, Lavina began her career with the renowned British newspaper, The Evening Standard and went on to hold lead content and marketing roles across major media brands including MTV Europe (Viacom International), CNN International, Al Jazeera English, UKTV, Discovery Networks, and LID Business Media—building a diverse portfolio across global platforms. For the past six years, Lavina has worked as a strategic consultant to a range of media businesses, advising on brand positioning, content strategy, and executive communications. She specializes in bringing brands to life through powerful storytelling that connects audiences and drives engagement. Her portfolio includes work with Mediaspace.global, where she served as Head of Content and Communications—helping grow the professional social network from the ground up, being a speaker at number of their events and hosting an interview series with over 200 executive leaders across the globe in media, marketing, tech, and innovation. For RetailWire as well as heading up all marketing and operations on the B2B side, she has carried out on-site-interviews and provided editorial coverage at major retail industry events such as NRF and FUTR Group Europe, driving sharp, insight-rich conversations with top brands including Verizon Business, Brother, Deputy, and WGSN—contributing to the evolving retail dialogue.