Brand Loyalty a Victim of Poor Economy
November 6, 2008
Consumers, even those on the higher end of the economic ladder, are choosing price over brand when it comes to making purchasing decisions.
Recent News
Honda Invests $11 Billion in Canadian EV Hub
Honda Motor, in partnership with undisclosed joint venture collaborators, has announced an $11 billion investment in Ontario, Canada, to establish a robust electric vehicle infrastructure.
Young Affluent Consumers Embrace Luxury Sleep Brands
A rising trend among young affluent consumers is the integration of luxury sleep brands.
Aramark Workers Strike Again at Wells Fargo Center
Aramark workers at the Wells Fargo Center have gone on strike to demand better wages and health care benefits.
Elon Musk’s OpenAI Rival xAI Is Raising $6 Billion in Funding
Elon Musk’s xAI, which came to the market 10 months ago to compete with OpenAI, has raised almost $6 billion in funding.