Aldi Adds Gas to Fuel Future Growth
Is it a sign of things to come in the U.S.? Aldi, according
to reports, has opened three service stations in Austria and it is following
its standard script of undercutting the competition on price to capture
Aldi’s prices were so low that long lines were created by motorists looking
to fuel up. Motorists from nearby Germany crossed the border to get fuel
at prices well below market rates. According to Datamonitor, Aldi plans to
settle on prices in Austria that are E0.02-E0.03 below market rates.
The chain operates 8,400 stores in Europe and more than 1,000 stores in
the United States.
Discussion Questions: Is opening gas stations
a good move for Aldi? How much more formidable a competitor would it
become with gas operations in the U.S.?
- Aldi’s move may bring cheap petrol to Britain – Daily
- Aldi: Discounter Looks Set to Challenge Major Players With
New European Fuel Retailing Venture – Datamonitor/iStockAnalyst