Cloud and AI seen fueling digital transformation


According to the “2019 Retail C-Suite Viewpoint Survey” conducted by Incisiv in collaboration with Microsoft for JDA Software, retail executives are hoping the cloud and artificial intelligence (AI) can guide the merging of online and offline experiences.
The survey of 221 c-level retail executives across multiple continents found respondents seeing the cloud having more than two times the impact on business agility compared to any other technology and is a key driver of the “Intelligent Enterprise” along with AI.
Seventy percent are using the cloud and 92 percent expect to be using the cloud by 2020. The top benefits from the cloud include the ability to adapt quickly to new business needs, 64 percent; faster time-to-market, 57 percent; and reduced cost of ownership (TCO), 53 percent. E-commerce and marketing lead the pack in utilizing cloud adoption while supply chain and store systems lagged.
Meanwhile, AI saw both the highest rate of current experimentation (pilots) and expected future adoption across the c-suite, with respondents planning a five-time increase in AI adoption over the next two years. Only 12 percent were found to be using AI/machine learning (ML) currently.
The top AI use-cases were seen as boosting promotional performance, 50 percent; sharpening inventory levels; also 50 percent; enhancing labor scheduling; 39 percent; personalizing product recommendations, 36 percent; advancing demand forecasting, 35 percent; and improving product assortment, 29 percent.
Both the AI and cloud are expected to help combat many of retail’s challenges relating to gaining a single or real-time view of inventory, integrating data from multiple sources and improving trust in data.
In a blog entry, ShiSh Shridhar, Microsoft’s global retail strategy director, said the explosion of data has enabled retailers to combine sales data with data sets that include demographics, weather, economic indicators, social media and more “to quickly determine the impact of external influencers on specific categories, SKUs and stores.”
He added, “The emergence of IoT and the resulting data has been another force that has enabled enhanced visibility about customer behavior and preferences. All this data forms the essential fuel for AI/ML.”
- New JDA Survey Finds Retail C-Suite Embracing Artificial Intelligence and Edge Technologies to Improve Customer Experience – JDA Software
- 2019 Retail C-Suite Viewpoint Survey – JDA Software
- 5 Answers Every Retailer Needs from Our Q&A with Microsoft’s Global Retail Strategy Director – JDA Software
DISCUSSION QUESTIONS: Do you see AI and the cloud solving many of retail’s challenges around inventory visibility, unified commerce and underutilization of data? Where do you see the biggest near-term versus long-term benefits of the technologies?
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11 Comments on "Cloud and AI seen fueling digital transformation"
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Managing Partner, Advanced Simulations
Believing the cloud and/or AI will solve these problems is like believing that going to church would do the same. The problems with inventory visibility, unified commerce, and data utilization are not computer problems, they are people problems. You need more and better people to solve them, not more computing power, some vague process called AI, or a belief in a supreme being.
VP of Strategy, Aptos
President, founder and CEO Interactive Edge
Co-Founder and CMO, Seeonic, Inc.
Cloud computing provides a centralized repository of retail data — an ideal place to integrate in-store and online data. In addition, with Microsoft, Amazon, IBM and others offering cloud computing where the cost of development and support is shared with all of the users sharply reduces the development and support costs for individual retailers. Cloud computing offerings can be scaled to fit the computing and storage needs of each retailer reducing the cost risk that is needed at various stages of retailer growth.
The near-time advantages provide a quicker path to getting up and running as cloud computing services already exist and the costs can be scalable to the size of the business. In the long term, data collection about sales and inventories will be standardized allowing for new and innovative AI and other analytics about how the business is doing, which products are selling best and the path toward maximizing revenue and profits.
Chief Customer Officer, Incisiv
It’s well documented that retailers are having a big challenge in finding good technical people to maintain systems – yet as Nikki pointed out, there is still reticence on the part of many retailers to adopt cloud based delivery of software and systems. Being able to leverage the expertise of providers around data utilization or unified commerce via a services model in the cloud I see as a win-win. Dr. Needel is right in saying it is a people problem but Cloud and AI can address some (not all) of those problems.
Global Retail & CPG Sales Strategist, IBM
I think a retail business starts with effective inventory management. Those retailers that secure real-time inventory visibility, augmented by AI are the ones that will achieve the promise of seamless shopping experiences.
Founder | CEO, Female Brain Ai & Prefeye - Preference Science Technologies Inc.
Cloud and/or hybrid cloud computing affords cost savings leveraging IoT. Edge computing can combine cloud resources from various vendors to enabling “expert” AI-enabled intelligent systems to create countless, customized retail solutions, from supply chain to querying for individual customer preference intelligence. Big Data stockpiled in individual retail silos unleashed! Companies like Microsoft Cognitive Services, Google AI, and Watson are each in the business of democratizing AI for all. Each has platforms, requiring no coding experience, designed to enable anyone to try their hand at building customized business solutions. An opportunity for the C-suite to test-drive AI. As individual retailers process “getting” AI enhanced cloud computing, the rest of the digital world has already passed them by. Cloud computing is the equivalent of trading in the old sedan for a Ferrari. An equivalency most will understand.
Global Industry Architect, Microsoft Retail
I don’t think cloud and AI on their own are able to solve the challenges around inventory visibility, enabling unified commerce and helping data to be better utilized. The first thing that needs to happen is data silos must be eliminated. Connecting across the different silos to provide a consistent view is where cloud may act as the “delivery mechanism” and AI might help add additional value — however, this delivery mechanism is less important than the outcome.
Doing this for inventory can solve the inventory visibility issues; doing it for all data can address underutilization.
Beyond that, orchestration across the data and logic silos fundamental to the delivery of unified commerce.
Managing Partner Cambridge Retail Advisors
Retail Transformation Thought Leader, Advisor, & Strategist
Retail and Customer Experience Expert
Technology is part of the solution, but simply because you know something doesn’t mean you can do something about it. In areas where you can automate the execution as well as decision, such as e-commerce and route optimization, technology is going to have a bigger near term impact than let’s say in-person customer service.