Is Amazon’s Dash the future of shopping?
As a USA Today article points out, this is not an April Fool’s joke. Amazon has created a way for consumers to order the products they need with a simple push of a button. It’s called Dash. It’s the Internet of Things coming right to your home, no wires attached.
The Dash Button is a small device, about the size of a pack of gum, that Amazon customers can press to reorder single items they frequently purchase. The device uses Wi-Fi to transmit the order to the customer’s Amazon account. Buttons use an adhesive backing to attach to household surfaces such as washing machines, dishwashers, etc. In total, Amazon is launching the device with 18 brand partners so a customer could have a like number of buttons pasted around their home.
One upside is the device is also relatively childproof. It only sends one order no matter how many times it is pushed. Distribution of the devices is by invitation only and is currently limited to Amazon Prime members. Members get a notification of orders, so they can cancel them should they be placed in error or are no longer needed.
According to The Verge, Amazon sees the buttons as a short-term solution. The eventual goal is for companies to eventually incorporate similar features into products such as household appliances. While that solution won’t work for smaller CPG products, according to the report, "Amazon is betting that eventually these sensors will get so small and cheap to make, that you could have them in individual products too."
- Introducing Amazon Dash Button: Place it. Press it. Get it. – Amazon/YouTube
- Introducing Amazon Dash Button – Amazon.com
- Amazon’s Dash button–Not an April Fools’ joke – USA Today
- Amazon’s New Dash Buttons: Just Push to Buy – Gizmodo
- Amazon Dash and the Internet of things thing – Marketplace
- Amazon has invented tiny plastic buttons that allow for instant product ordering – The Verge
Is the introduction of Amazon’s Dash button a signal that the Internet of Things is closer to reality than many think? Do you believe the button will be popular with Amazon Prime members?