Medical Products Maker Plunges into Bottled Water

May 06, 2002

Baxter International Inc. will introduce a line of vitamin-laced, bottled waters as its first foray into the consumer food and beverage market, reports Reuters. The products are designed to provide supplemental nutrition in a convenient form, Baxter says.

“Pulse,” will come in women’s, men’s and heart health versions, in a variety of flavors. The women’s health formula contains soy isoflavons, calcium, magnesium, folic acid, and vitamins D, B6 and B12. Each 16.9-ounce bottle will contain about 40 calories, primarily from sucralose, a sugar substitute made from sugar cane.

The company, which makes intravenous nutritional solutions, blood-clotting compounds, renal therapy products and vaccines, will initially roll out the bottled water in grocery and drug stores in Chicago and Phoenix, Arizona.

Moderator Comment: How can retailers most effectively
introduce new products such as Pulse to consumers as part of their whole health
strategy? [George
Anderson – Moderator

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