
Sources: Cost Plus World Market; T.J.Maxx; Target; Best Buy
After seven weeks of head-to-head competition, it’s time to pick the champion of the 2018 RetailWire Christmas Commercial Challenge.
Some of the spots making it to the finals have generated massive attention on YouTube. Petco’s “Saving Up” spot now has over 7.7 million views, while Cost Plus World Market’s “Santa’s Favorite Cookie” and Dick’s Sporting Goods’ “Table” have racked up more than 3.5 million each. Macy’s “Space Station” topped 1.6 million.
RetailWire readers typically produced a clear winner every week with the exception of last week when voters gave equal weight to spots from Cost Plus World Market and Meijer. Now, it’s up to you decide. May the best commercial win.
Follow one boy’s quest to find Santa’s favorite cookie – Cost Plus World Market/YouTube
3.5 million views
Nearly 14K views
7.7 million views
552K Views
One-stop shopping: now with lots more fun! – Best Buy/YouTube
The Table – Dick’s Sporting Goods/YouTube
3.6 million views
BrainTrust

Neil Saunders
Managing Director, GlobalData

Georganne Bender
Principal, KIZER & BENDER Speaking

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