Sam’s to Offer Hispanics ‘Más’ with New Club
Sam’s Club plans to open a new store that will sell products imported from Mexico to Latino consumers in the U.S. The first Más (Spanish for more) Club will open in Houston during the first half of 2009.
“Más Club will cater to the wants and needs of Hispanic families and entrepreneurs,” Doug McMillon, president and chief executive at Sam’s Club, said in a statement, “Our objective is to create an additional shopping choice that provides currently unavailable value for families, restaurant owners, convenience stores and more.”
Sam’s has been looking for ways to generate additional revenues for the company. Sam’s shoppers will need to purchase a separate membership to join the Más Club.
The new format will sell meats, produce and Hispanic foods and beverages. It will have a full-service meat and seafood counter, gas station and a cafe to sell fresh-made tortillas.
The Más Club will have its own distinct logo and signage will be created for the 143,000 square foot warehouse.
Discussion Questions: What do you think of Sam’s prospects with Más Club? Will other clubs follow suit with similar concepts?
- Sam’s Club Announces Plans For New Type of Warehouse Club – Sam’s Club
- Sam’s Club opening new store called Más Club – Reuters
- Sam’s Club to open store to cater to Hispanics – The Associated Press/Forbes.com