Target To Summer In Hamptons

May 11, 2004

By George Anderson

Target is going on location in New York again and this time, instead of setting up shop on a ship docked in Manhattan, it is going out to an inn on The Hamptons.

Target will operate its Bullseye Inn for five weeks, from Memorial Day weekend through the Fourth of July, inside the Bulls Head Inn in the community of Bridgehampton.

“With the Bullseye Inn, we want to surprise and delight our guests by bringing everything they need for summer fun directly to them at a favorite summer spot, The Hamptons,” said John Remington, vice president, events marketing and communications, Target. “The Bullseye Inn represents the best-of-the-best in summer fare, and makes Target even more accessible to our guests in New York.”

The chain announced it will make a donation to the Bridgehampton Historical Society for a minimum amount of $25,000. It also said any unsold product left at the close of business on July 4th will be donated to a local non-profit group.

Moderator’s Comment: What are your thoughts on Target’s special event planned for The Hamptons?

Few, if any, do these temporary store events any better than Target. That said, let’s play devil’s advocate by asking two additional questions.

  1. Will Target’s summer in The Hamptons reinforce the “get more” part of its corporate message while overshadowing the “for less” discount aspect?

  2. If Billy Joel (a Hampton’s resident) preferred “moving out” than moving up to Hackensack, will a discount store in the Bulls Head Inn, albeit temporary,
    be enough to make him and other rich and famous types look for their “New York State of Mind” in another part of the Empire State?

    George Anderson – Moderator

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